Great service is not a luxury but a standard- Director of Customer Service
The second Customer Service Care Centre in the Virgin Islands (VI) was opened in Virgin Gorda on Thursday, July 24, 2025.
During the ceremony, Ms Rubaine said, “We encourage you to interact with the centre.”
Great service is not a luxury, but a standard
She added that the Public Service Transformation Programme, as it relates to customer service, champions accessibility, responsiveness and continuous improvement.
“Our customer service programme is built on the belief that great service is not a luxury; it is a standard, and our public officers stand on the promise of delivering the same service to our clients that we expect to receive in return.”
Ms Rubaine also assured the public that the employees of these Customer Service Care Centres are trained to assist them with whatever their needs are.
“The Customer Service Care Centres are there for the public to engage with the specialists stationed there,” she said, continuing, “They can help you make doing business with [the] government easier.”
Feedback welcomed; go to Rate Us
Feedback, questions and ideas from the public are also welcome, Ms Rubaine said.
According to her, the government has a feedback mechanism called Rate Us (www.rateus.gov.vg).
“You tell us how we’re doing, you tell us the things that we need to change, you tell us about your good interactions, you let us know the things that we can do to make serving you better,” she explained.
It is together with this feedback, the standard of customer service across the VI will continue to rise.
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22 Responses to “Great service is not a luxury but a standard- Director of Customer Service ”
The experience I had with them was extremely disappointing. It felt as though they were more focused on intimidating rather than assisting, treating people in a way that was unwelcoming almost as if we didn’t belong here. No one should feel that way when going through immigration.
I strongly encourage you to consider rotating these officers or providing proper training or even replacing them if necessary. A more courteous and respectful approach would make a world of difference for everyone passing through.
And even in begging the favor they still treat you bad. Soon most businesses will hire all Philipinos
Maybe some training is needed in that department.
Let’s see DMV next on the hit list. Shake up needed.