Scotiabank joins CONCACAF as Official Partner
The multi-year agreement makes Scotiabank the first official partner of CONCACAF, and covers multiple tournaments through 2018 including the region’s most important club competition – the CONCACAF Champions League –now to be known as the Scotiabank Champions League beginning February 2015 with the Championship Round of the on-going 2014-15 edition.
"I am extremely proud to welcome Scotiabank to the CONCACAF football family and commemorate this strategic partnership," said CONCACAF President Jeffrey Webb. "This agreement exemplifies the growing value of CONCACAF's properties and demonstrates the trust and confidence in our Confederation."
Headquartered in Toronto, Scotiabank is Canada’s most international bank, with a presence in over 55 countries including Latin America, the Caribbean and parts of Asia. The Bank offers a broad range of products and services, including personal and commercial banking, wealth management, corporate and investment banking, to over 21 million customers.
“Scotiabank is proud of our deep roots and strong commitment in the CONCACAF regions – supporting customers, businesses and communities for over 180 years,” said John Doig, Scotiabank’s Chief Marketing Officer. “This partnership is a natural fit for Scotiabank. Football is a passion we share with our customers and we’re excited to support current and future football stars. We are looking forward to celebrating the sportsmanship and teamwork of this beautiful game."
In addition to title sponsorship of the Champions League, Scotiabank becomes an official sponsor for the CONCACAF Gold Cup – the Confederation’s flagship event for national teams – for 2015 and 2017.
Scotiabank will also support multiple additional CONCACAF tournaments through 2018, including 2016 Olympic Qualifying events, and men’s and women’s tournaments at the under-20 and under-17 levels, starting with the CONCACAF Men’s Under-20 Championship Jamaica 2015, set to kick off in January.
The deal further includes sponsorship for the next two editions of the CFU Caribbean Cup and the UNCAF Central American Cup, as well as upcoming CONCACAF championships in Beach Soccer, Futsal and at the Girls’ and Boys’ under-15 levels.
“When we extended our agreement with CONCACAF in late 2013, we focused on restructuring the sponsorship program in line with global standards led by CONCACAF Partners,” said Aaron Davidson, President of Traffic Sports USA, the sponsorship rights agency of CONCACAF. “Scotiabank is the perfect founding CONCACAF Partner thanks to their footprint across the region and their commitment to sport and the communities they serve.”
The partnership was announced in an event hosted at the Mexican Stock Exchange in Mexico City, with the presence of special invited guests from the Mexican and international soccer community including Mexican Football Federation President Justino Compean.
The current edition of the newly-minted Scotiabank Champions League, a yearly regional championship disputed among the top club teams from countries across North America, Central America and the Caribbean, resumes in February 2015 with the Championship Round.
Quarterfinal matches are set to take place in Canada, Costa Rica, Honduras, Mexico and the United States. Financial terms of the partnership deal were not disclosed. About CONCACAF CONCACAF -- the Confederation of North, Central American and Caribbean Association Football -- is one of six continental confederations of FIFA (Fédération Internationale de Football Association), and serves as the governing body of football in this part of the world.
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3 Responses to “Scotiabank joins CONCACAF as Official Partner”
It would have been nice if it was some initiative that was steered from the local branch, that is a global initiative, Trinidad, Jamaica, St Kitts, Antigua, St Vincent etc, but well done Scotiabank Canada. That new gen..;. man... do not have any people skills. My company is known to be one of their top customers but can you believe that up to now he has not even called, visit or wrote us, and its not just me, ask any other top customer of that bank if you think I am joking, I heard the same thing from a couple of them. How can this be? All I know about him is what I see a couple of times on the web...Shame.. Now I hear that they pulling him out only after one year, and covering up a cock and bull story that he going be promoted to a top job in Canada, propaganda is even in the banks. Cant fool all the people all the time, I hope he learn from here on his next job. Scotiabank please make his replacement a people person, someone who know about the Caribbean people, thank you.