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Melanie Amaro to star at Super Bowl XLVI!

Melanie Amaro, The X Factor 2011 winner, Melanie Amaro, will feature in the Pepsi Ad that debuts during Super Bowl XLVI, singing for multi Grammy-winning music legend Sir Elton John who plays a "king of rock" in the commercial
ROAD TOWN, Tortola, VI - PepsiCo yesterday February 1, 2012, released details about its iconic Pepsi ad to air during Super Bowl XLVI, which will be broadcast on NBC. The new ad titled "King's Court" features Melanie Amaro,

THE X FACTOR 2011 winner will be singing for multi Grammy-winning music legend Sir Elton John who plays a "king of rock" in the commercial. The ad was produced by TBWA/Chiat Day and directed by Noam Murro. During the commercial, Amaro will perform a song she recorded exclusively for the ad, a contemporized version of RESPECT, by Otis Redding, and made popular by the "Queen of Soul" Aretha Franklin. Pepsi fans who "Shazam" the spot during the big game will be able to view Amaro's music video for RESPECT.

Set in a rock-fantasy version of medieval times, the 60 second commercial features Amaro, who proudly calls the Virgin Islands her home, performing in front of a "royal court of rock", including Elton John's character, the King. The ad establishes Pepsi as the brand for people who are not afraid to take a chance, raise their voice and give it their all. It also highlights the fact that Pepsi has an irresistible taste worth challenging a king for. With epic Pepsi scale and a big dose of humor, the commercial ends with a twist and the tagline, "Where there's Pepsi, There's Music".

"Pepsi wanted to make me 'King for a Day' on Super Bowl Sunday. How could I possibly pass that up?" said Sir Elton John.

"For decades, Pepsi has showcased musical talent in its commercials on television's biggest stage - the Super Bowl," said Simon Lowden, CMO, PepsiCo Beverages Corporation. "This year's spot takes our legacy to the next level by spotlighting a rising pop artist alongside a music legend and engaging fans on a deeper level through powerful digital programming."

Amaro's appearance in Pepsi's Super Bowl XLVI spot is part of her historic grand prize win on FOX's, THE X FACTOR. The deal also includes a $5 million recording contract for the winner, making it the largest guaranteed prize package in television history.

"Never in my wildest dreams did I ever think I would be starring in a Pepsi Super Bowl commercial, following in the footsteps of some of music's biggest legends," said Melanie Amaro. "Winning THE X FACTOR has changed my life," she continued.

In addition to the Shazam offering during the big game, Pepsi will enhance the fan Super Bowl experience through integrated digital programming. Highlights include: an NFL-themed version of Pepsi Sound Off, the first brand-led social TV platform, which was launched during THE X FACTOR to engage consumers in a real time viewing party with celebrity hosts. Digital programming also extends to a partnership with Pandora providing fans with a Pepsi-curated Super Bowl-themed station to listen to before, during and after the game. Lastly, a partnership with social network, Get Glue, which allows users to check-in and unlock exclusive content and free Pepsi.

King's Court is one of the two commercials PepsiCo plans to air during this year's Super Bowl. Pepsi MAX, the official soft drink of the NFL, will also debut a commercial on this year's Super Bowl, featuring legendary television personality Regis Philbin.

7 Responses to “Melanie Amaro to star at Super Bowl XLVI! ”

  • ta ta (02/02/2012, 09:57) Like (0) Dislike (0) Reply
    so when is she coming to the BVI????
  • dj gumption @lionsdenbvi (02/02/2012, 10:04) Like (0) Dislike (0) Reply
    go girl, you can do it, all the best in everything you do, i cant wait, i dont watch football, but will only because your on it haha, real talk, i dont, but cant wait to see you, love from day 1 dj gumption
  • native baby (02/02/2012, 11:07) Like (0) Dislike (0) Reply
    me hope at the super bowl with 15 million people watching she gives a shout out to the BVI
  • Confucius (02/02/2012, 11:29) Like (0) Dislike (0) Reply
    Melanie girl ~ you are flying high now. Elton John is a big name personality and doesn't appear with "just anyone"! :)
  • big league (02/02/2012, 11:50) Like (0) Dislike (0) Reply
    congrats girl you have made it big!
  • Proud of You (02/02/2012, 21:30) Like (0) Dislike (0) Reply
    I am Proud and Happy for you Melanie.... i watch Superbowl every year but this one i will definitely record. You up there now... continue to do well
  • she got talent (03/02/2012, 08:04) Like (0) Dislike (0) Reply
    go amaro is she performaning with Mondona?

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