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Press Release From Independent Source

LIME BVI is now the new Flow

Today, May 13, 2016 the Virgin Islands (VI) joins 14 other Cable & Wireless markets across the Caribbean that have undergone a complete brand transformation as the new Flow replaces the former LIME brand. Photo: Provided
ROAD TOWN, Tortola, VI- Today, May 13, 2016 the Virgin Islands (VI) joins 14 other C&W markets across the Caribbean that have undergone a complete brand transformation as the new Flow replaces the former LIME brand.

This completes the phased rebranding exercise that began in Barbados in July 2015 and has been sweeping across the Caribbean since the successful merger of Cable & Wireless and Columbus Communications.

Tim R. Ringsdore, recently appointed Managing Director for VI, hailed the move as “A great and exciting opportunity to press the reset button and totally transform the entire business, our suite of products and services and ultimately the customer experience, not just in BVI but in every market within the region in which we operate.”

“In doing so,” Ringsdore said, “we can truly aspire to be the change we want to see in this service industry of telecommunications, and set our sights firmly on being number one with customers. We are equipping our business with the tools to succeed: further investments in our network infrastructure, product innovations, new retail experience outlets, with bold, interactive features, self-help facilities and freshly trained customer service agents, more bundled packages that our converged advanced technology allows, plus bring new levels of affordability and customer service to the Virgin Islands.”

To highlight a few, the Managing Director added: “We are upgrading links to Virgin Gorda and Anegada, continuing to upgrade our fixed network and rolling out further super-fast broadband across the islands. The of launch of LTE (superfast mobile) will take place later in the year, we will also be developing a state of the art customer experience centre in our current retail outlet plus developing further opportunities for businesses to connect to our fibre network. We are also pleased to announce the launch of our new customer contact centre, which has been relocated to the Caribbean, this is as a result of customer feedback.

The VI can also look forward to FlowTV, which has been hugely successful in other Caribbean markets and will be launched in the territory within the next year.

To help celebrate this fantastic occasion we have created a free music concert on Friday 13, 2016 at 8 p.m. at the parking lot, Pier Park. There will be a prize for the best dressed person who reflects our new brand. But we encourage everyone to come dressed in Blue, I hope to see you there.”

The launch of the new consumer brand, Flow, in the VI, is part of the Company’s overall regional brand repositioning. The new Flow brand reflects the strength of the combined companies and underscores a strong commitment to offering customers unmatched superior experiences at every point of contact, quality, innovation and ‘bang for their buck.’

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