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Digicel reopens flagship store on Waterfront Drive

- new & improved customer experience & interactive devices available
Kevin R. Gordon, CEO of Digicel, and Andy A. Jeffers, Marketing Executive at Digicel, cutting the ribbon to officially open the doors of the new and improved Digicel flagship store on Waterfront Drive in Road Town on Tuesday, November 21, 2017. Photo: Dean H. Greenaway aka 'The Sportsman'
Andy A. Jeffers, Marketing Executive at Digicel making a presentation to Brenda B. Sahagun for being the first customer to enter the door following the cutting of the ribbon. Photo: VINO
Andy A. Jeffers, Marketing Executive at Digicel making a presentation to Brenda B. Sahagun for being the first customer to enter the door following the cutting of the ribbon. Photo: VINO
Digicel's adopted school, Althea Scatliffe Primary Striders Drum Corps playing at the reopening celebration of Digicel's flagship store. Photo: VINO
Digicel's adopted school, Althea Scatliffe Primary Striders Drum Corps playing at the reopening celebration of Digicel's flagship store. Photo: VINO
Customers flooded the doors of Digicel hours before the cutting of the ribbon to the new renovated store. Photo: VINO
Customers flooded the doors of Digicel hours before the cutting of the ribbon to the new renovated store. Photo: VINO
Customers seen rushing through the doors after the ribbon was cut. Photo: VINO
Customers seen rushing through the doors after the ribbon was cut. Photo: VINO
Digicel customers checking out the new interactive devices in the store. Photo: VINO
Digicel customers checking out the new interactive devices in the store. Photo: VINO
Kevin R. Gordon, CEO of Digicel assisting customers inquiring about the new services offered by Digicel. Photo: VINO
Kevin R. Gordon, CEO of Digicel assisting customers inquiring about the new services offered by Digicel. Photo: VINO
Digicel representative seen interacting with customers at the reopening of the flagship store on Waterfront Drive in Road Town. Photo: VINO
Digicel representative seen interacting with customers at the reopening of the flagship store on Waterfront Drive in Road Town. Photo: VINO
Members of the Althea Scatliffe Primary School Striders Drum Corps interacting with some of the new tablets on display. Photo: VINO
Members of the Althea Scatliffe Primary School Striders Drum Corps interacting with some of the new tablets on display. Photo: VINO
ROAD TOWN, Tortola, VI - Scores of customers crowded the doors hours before Digicel opened the doors of its new and improved customer experience flagship store located on Waterfront Drive, in the heart of Road Town, on Tuesday, November 21, 2017.

According to Kevin R. Gordon, CEO of Digicel, “We have introduced ‘Smart Serve’ in our experience stores which is an intelligent digital queue and customer flow management system. This will significantly reduce wait times, provide a flexible shopping experience and greatly increase the quality of service we are able to deliver. In addition, it will provide us with intelligence on customer requests, service times and agent performance, so that we can monitor and improve processes.”

Customers were treated to the melodious sounds of Digicel’s adopted school, Althea Scatliffe Primary Striders Drum Corps, Following, the ribbon of the new flagship store was cut and customers rushed in to experience communication and entertainment at its very best.

“It’s all about the customer experience”- Kevin R. Gordon

In an exclusive interview with the CEO of Digicel, he expressed profound excitement for the opening of Digicel’s flagship store, while noting that it’s all about the customer experience.

“We are feeling elated and it is an exciting time for Digicel and it’s an exciting time for the BVI and I think it’s an exciting time for our customers as well. What we have done is try to align the brand with our new customer centric focus which is putting our customers first and so the entire look and feel of the operation is just again customer centric, customer focused,” he said with excitement.

Mr Gordon explained to our news reporter that there is a discovery area where children will be able to play games and also watch movies, while interacting with the devices. There is a community and explore area "where you have what is called a smart ring" that persons will be able to view their homes from their device as well as open and lock their doors from a Digicel data phone.

He said, “It’s an exciting time and I’m just feeling elated and I’m feeling happy that we have come to this milestone in our history of Digicel.”

“Digicel believes in giving back” – Andy A. Jeffers

Meanwhile, Andy A. Jeffers, Marketing Executive at Digicel stated that working at Digicel has been an “amazing experience” but admits that it’s overwhelming as well.

“It is actually an amazing experience for me, coming from the retail staff to now being the marketing executive. This is an amazing job for me and it is overwhelming to open a store,’ adding that members of Digicel were preparing for the opening until 11:00 PM and back again at 6:00 AM just to ensure that they were ready for the opening.

Mr Jeffers explained that Digicel believes in giving back to the community and thinking big for the customers to enjoy the customer experience.

He expressed with a smile on his face, “Digicel believes in giving back and by giving back we think big, so it’s not just here in the store it’s throughout the community within the Virgin Islands because we do believe in the holistic development of the Virgin Islands (VI).”

Brenda B. Sahagun, a native of the Philippines, was the first customer to enter the store after the cutting of the ribbon and she was presented with a gift bag, which included a Digicel cellphone.

Our news reporter caught up with her and she said, “I’m very happy because I was not expecting this. I’ve been a customer with Digicel for 6 years since I first moved to the BVI and I must say that their service is very good.”

Speaking with other Digicel customers in the store, Ms Anna G. Lewis commented that she has been a Digicel customer for 5 years and she is very happy with their service.

“Digicel is the number one service provider. Even through Irma they were helping out their customers and they never fail. People should switch to Digicel,” said Ms Lewis.

6 Responses to “Digicel reopens flagship store on Waterfront Drive”

  • egg face (21/11/2017, 17:19) Like (11) Dislike (2) Reply
    their internet sucks still
  • screwed (21/11/2017, 17:21) Like (2) Dislike (1) Reply
    Why charge people for the months after the hurricane when majority of people had no electricity and couldn't use the internet boxes???? I just don't see the logic...I wonder if Flow is going the same when billing their customers
  • VG (21/11/2017, 17:44) Like (1) Dislike (4) Reply
    Nice
  • Digicel good Digicel bad (22/11/2017, 04:52) Like (5) Dislike (0) Reply
    Why is the daxxmmn data donning so fast..We feel like we getting Rip- off ( Their Good management need to kook into that)....Got a Internet router yesterday the daxxmn thing ain working got to carry it back.. (They had need to test them thing before they give them out). I blame Flow and CCT. Two useless companies.. Only Digicel got things going on..there is no competition.. They will keep ripping us off....
  • voter (22/11/2017, 06:21) Like (4) Dislike (1) Reply
    More show boating who can explain the poor service and the still to many drop calls?
  • tola (22/11/2017, 23:38) Like (0) Dislike (0) Reply
    Waste of money


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