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Caribbean Cellars launches spanking new wholesale/retail complex

A section of the new complex officially launched by Caribbean Cellars on March 23, 2013. Photo: VINO
These gentlemen share a toast during the opening [L-R Dwaine Williams (General Manager of Caribbean Cellars), Colin O'Neal, Johnathan Baptiste, Richard Berry (President of Caribbean Cellars).] Photo: VINO
These gentlemen share a toast during the opening [L-R Dwaine Williams (General Manager of Caribbean Cellars), Colin O'Neal, Johnathan Baptiste, Richard Berry (President of Caribbean Cellars).] Photo: VINO
Scenes from the opening. Photo: VINO
Scenes from the opening. Photo: VINO
Scenes from the opening. Photo: VINO
Scenes from the opening. Photo: VINO
Scenes from the opening. Photo: VINO
Scenes from the opening. Photo: VINO
Scenes from the opening. Photo: VINO
Scenes from the opening. Photo: VINO
The new retail section boasts a wide variety of wines & spirits. Photo: VINO
The new retail section boasts a wide variety of wines & spirits. Photo: VINO
A patron wins a miniature bottle of Hennessy at the lucky dip. Photo: VINO
A patron wins a miniature bottle of Hennessy at the lucky dip. Photo: VINO
A section of the wholesale department at Caribbean Cellars. Photo: VINO
A section of the wholesale department at Caribbean Cellars. Photo: VINO
ROAD TOWN, Tortola, VI – Caribbean Cellars held a ceremony yesterday, March 23, 2013 that signalled the official opening of a spanking new retail and wholesale complex at their location in Lower Estate after having outgrown their previous space at Port Purcell.

General Manager, Dwaine Williams, explained that the newly constructed building was completed sometime around mid-December 2012. “We’ve been here for about thirty years which was spent down at Port Purcell,” Williams said, “but our business has grown exponentially and we’ve been looking for space to relocate.”

Construction of the building, owned by Mr Colin O’Neal, took approximately eight months.

Williams further related that the project was a ‘heavy capital investment’ for the company but would not go further into details of cost. He added, “it was long in coming, so it was something that we thought we had to do, just to serve the BVI market and our customers effectively and to just prepare ourselves for greater expansion in the future.”

According to the General Manager, the company has a very diverse portfolio of spirits and wines and he noted that one of the biggest brands distributed by Caribbean Cellars is Carib Beer. The company also distributes Corona, as well as the entire Lois Vuitton Moet Hennessy (LVMH) portfolio such as Moet champagne, Patron and Hennessey in addition to non-alcoholic products such as Snapple and other juices.

“One of the biggest wins for us out of this new project is the ability to offer a proper retail store,” he disclosed while adding that retail was something the company had not really been able to do previously because of its limited space. “What we have is a proper space to showcase our brands and have consumers touch, feel [and] engage with the products… we didn’t really have that before mostly just because of how tight the space we were in.”

The company sells to everybody in the Virgin Islands, Williams noted, including supermarkets and resorts. “When it comes down to particularly wines and spirits, we are the preferred purveyor,” he said. Caribbean Cellars also has customers within the Caribbean.

During the opening, invitees were able to win special prizes through a lucky dip after receiving raffle tickets, including ice buckets, Patron, Moet, t-shirts and other items.

The retail section boasts a temperature controlled wine room and should have a full commercial website being launched shortly that allows customers a chance to peruse its wide inventory and also shop online if desired.

8 Responses to “Caribbean Cellars launches spanking new wholesale/retail complex”

  • ann (24/03/2013, 09:30) Like (3) Dislike (1) Reply
    look out road town whosale!!!
    • Mick Mars (24/03/2013, 10:12) Like (4) Dislike (1) Reply
      Hopefully the prices of wines and spirits ain't get jacked up like they did down Riteway as well after they moved into a new building. Looking forward to making this place (as I did the previous location) my rum shop stop. Hope they do well and keep the prices decent.
    • chuppes (25/03/2013, 10:52) Like (0) Dislike (0) Reply
      get a life
  • daily beast (24/03/2013, 11:31) Like (0) Dislike (0) Reply
    I wonder if we have to take our own bags to shop dey?
    • Candy Girl (25/03/2013, 07:43) Like (0) Dislike (0) Reply
      No they have paper bags and they did not charge me for them when I shopped there the other day.
  • more $$$$$ (24/03/2013, 17:20) Like (0) Dislike (0) Reply
    collin meking all dey $$$$$ on deeds building
  • links (24/03/2013, 23:13) Like (2) Dislike (10) Reply
    These people celebrating rum which is responsible for killing so many people health wise and with accidents etc. Ruining families everyday. But killing the poor little man for a dime bag of weed. My goodness. SMH!
  • Angel (25/03/2013, 17:45) Like (0) Dislike (0) Reply
    Congratulation in your new opening.

    Angel M. Rivera - Bretaña
    Atlantic Southern Insurance
    Puerto Rico


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