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BVI Ports Authority rebrands! Marks 30-year milestone

- new logo unveiled
As the British Virgin Islands Ports Authority (BVIPA) marks its 30 years of existence this year, the entity has created a brand new logo (top right) to identity with. Photo: BVIPA/Facebook
Premier and Minister of Finance, Honourable Andrew A. Fahie (R1), right, and Chairman of the BVI Ports Authority (BVIPA) Board of Directors, Mr Kelvin E. Hodge unveil the new logo today, September 18, 2020. Photo: Facebook
Premier and Minister of Finance, Honourable Andrew A. Fahie (R1), right, and Chairman of the BVI Ports Authority (BVIPA) Board of Directors, Mr Kelvin E. Hodge unveil the new logo today, September 18, 2020. Photo: Facebook
Acting Managing Director at the BVI Ports Authority (BVIPA), Mr Dean B. Fahie has said the rebranding is not just a 'cosmetic change of logo and colours'. Photo: Facebook
Acting Managing Director at the BVI Ports Authority (BVIPA), Mr Dean B. Fahie has said the rebranding is not just a 'cosmetic change of logo and colours'. Photo: Facebook
PORT PURCELL, Tortola, VI- As the British Virgin Islands Ports Authority (BVIPA) marks its 30 years of existence this year, the entity has created a brand new logo to identity with.

The new-look logo was unveiled via a virtual ceremony held today, Friday, September 18, 2020.

Acting Managing Director at the BVIPA, Mr Dean B. Fahie said the rebranding was necessary.

“This year marks our 30th anniversary and what better way to celebrate one’s birthday than with a new look! This modern and updated look will allow the VIPA to stand out from the crowd. As we turn 30, we need to reinvent ourselves in order to remain relevant in a rapidly changing COVID-19 era and market place,” he said.

Mr Fahie added it is this realisation that has driven it to take on a "new corporate identity. It is intended to incorporate the values that drive us, that represents us at the BVIPA,” he added.

The Acting Managing Director insisted that the rebranding was not just a “cosmetic change of logo and colours.”

“It is underpinned by a deep cultural change, both within the authority and by global markets. This refreshed brand is evident of our commitment to keep the BVI moving.”

Meaning behind symbol

Meanwhile, Chairman of the BVIPA Board of Directors, Mr Kelvin E. Hodge explained that the authority chose ‘the anchor’ symbol because it represents the best symbol of the sea that depicts stability and a 30-year foundation.

“The BVI Ports Authority has most certainly demonstrated its longevity. It is a symbol of hope when it is lifted from the waters from the port. It represents an adventure, a new voyage or journey. An anchor is raised when we enter a new era just as the ship is about to set sail.

"We are living in this new COVID era but we are alive and eager with anticipation and hope for what is to come. The anchor encourages us to follow the plotted course and carry on with our plans, to stay steadfast with our vision of the new dreams we have ahead of us,” Mr Hodge explained.

Premier and Minister responsible for Ports, Honourable Andrew A. Fahie (R1), who also delivered remarks, said: “I am pleased to see that even though our ports remain closed, as we continue the phased reopening of our borders, the chairman and his board, the director and his team continue to push forward and to plan and get ready for the new regular as visitors prepare to return to this Territory when we open for that category of persons which will be very soon.”

He continued: “Maintaining this Territory’s port service is a key part of our economic rebooting. It helps to facilitate business continuity through ports and shipping, which are an essential part of the socio-economic environment of this Territory.”

33 Responses to “BVI Ports Authority rebrands! Marks 30-year milestone”

  • Nice (18/09/2020, 12:55) Like (5) Dislike (1) Reply
    Move this waste of time curfew so we can all celebrate
  • Strupes (18/09/2020, 13:22) Like (12) Dislike (35) Reply
    Why gov still have expats working at port office? Minister Vincent Wheatley look into this please. Time to lay off them and replace belonger thank you.
  • bad (18/09/2020, 13:37) Like (23) Dislike (0) Reply
    Lawd. This look bad. They love to waste money mehson.
  • Solo (18/09/2020, 13:52) Like (12) Dislike (0) Reply
    That’s it? Really?
  • forward never (18/09/2020, 14:40) Like (20) Dislike (0) Reply
    Moving backwards
  • lmao (18/09/2020, 14:59) Like (25) Dislike (2) Reply

    That is a logo? So we are going to spend thousands now doing over all of ports material to reflect BVI and an anchor?

  • facts (18/09/2020, 15:29) Like (3) Dislike (11) Reply
    The ports have a good team kelly ain’t no joke
  • Lil (18/09/2020, 15:54) Like (17) Dislike (4) Reply
    What a waste of tax dollars. Hundreds of thousands of dollars have to be spent on new ads, signs, uniforms, promotion items etc. Bad timing to change to this crap. Was a study done to get consumer sentiment before this?
    • Lil (18/09/2020, 18:50) Like (3) Dislike (1) Reply
      Really ? Hundreds of thousands ? I doubt that and they said gradual changes which means it’s a process and not changing overnight
      • Lil (19/09/2020, 10:23) Like (1) Dislike (0) Reply
        You can doubt. I know for sure. Rebranding is not gradual. Once you change it is changed. Anyone who says gradual doesn't know a thing about marketing.
  • lol (18/09/2020, 16:31) Like (10) Dislike (0) Reply
    LIPSTICK ON A PIG
  • waste (18/09/2020, 16:52) Like (13) Dislike (0) Reply
    Waste of money. Just to provide new stationery alone.
    Focus on valves, focus on quality of services. focus on protocols and procedures, focus on human resources, no need for rebranding.
    • Read (18/09/2020, 19:57) Like (0) Dislike (0) Reply
      Didn’t they mentioned those things? As I understood it they spoke to updating more than their look but also their services and culture change within
  • Hmm (18/09/2020, 17:15) Like (2) Dislike (1) Reply
    Really, in this time wasting all that money on branding Port logo I should have taught you would have brand something that looks better than something that even don't have no looks well saw.
  • Lucky (18/09/2020, 17:21) Like (6) Dislike (0) Reply
    Can someone tell me what is the logics behind this change
  • tola (18/09/2020, 18:36) Like (6) Dislike (0) Reply
    Waste of time when dockmasters , security etc getting back them 80 hrs that money you all wasting can give back to the staff people hurting strupes..

  • Like it (18/09/2020, 18:55) Like (6) Dislike (3) Reply
    People in the bvi need to move away from all the tacky old school logos ...they don’t know better that’s typical bvi ignorance . They gotta have 100 elements in one logo ....I’m pleasantly surprised by this modern look.
  • T (18/09/2020, 19:23) Like (0) Dislike (1) Reply
    There is a C0mponey with an anchor , Keith S.... ( TAXIA )
  • tola (18/09/2020, 19:57) Like (4) Dislike (0) Reply

    The present logo has two anchors and looks way better than that s**t they just launched. You all cut front line staff hours claiming no money Maki g and waiting money on bull like this. No one cares about the front line staff politicians and all.

  • what (18/09/2020, 21:30) Like (6) Dislike (0) Reply
    What are you rebranding. Port has no competition that will necessitates rebranding. Just improve your services for greater efficiency.
    • Bellfoot Pants (19/09/2020, 11:33) Like (1) Dislike (0) Reply
      All smoke and mirrors! Perhaps rebranding against the bad press and publicity as a result of the bad management selections made in the past Months. Also trying to “soften” the image of the whale based on the backlash and feedback from staff. Trying to ease her in to the forefront. Your reputation precedes you.
    • Wrong (19/09/2020, 14:37) Like (0) Dislike (0) Reply
      Actually they promote cruise ...globally so they have a lot of competition
  • Easy maths (18/09/2020, 22:21) Like (2) Dislike (0) Reply
    They took out the queen logo that’s all it is.
    Staff still on cut hours.
    More to follow soon.
  • So (18/09/2020, 22:46) Like (4) Dislike (0) Reply
    We have people at GIS who has the skills to recreate designs, why couldn’t they if they approved someone now learning photoshop design... go to GIS and make it better.
    How will this look on a shirt or other articles of branding? It doesn’t even represent the BVI culture on paper.
    Wait until you see the BVI Airport Authority Logo, I’m sure it’s the same just come person on his MacBook learning to cut and paste images.
    • Oh Oh (19/09/2020, 10:26) Like (0) Dislike (0) Reply
      I bet they doing all these Boards. Done hear they want to change tourism own because of money laundering beliefs of our financial services. Like that will change anything


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