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BVI Finance calls on popular DJs & others for assistance in PR efforts

- as it seeks to engage the public & spread the word on the importance of the sector to the VI economy
As Government continues its campaign to push for the strengthening of the financial services sector, a gaggle of persons were yesterday September 16, 2015 pinned as champions and industry leaders who will spread the word among their own following and provide feedback with regards to the importance of the industry to the economy of the Virgin Islands. Photo: VINO
Premier Dr the Hon D. Orlando Smith pose with some of the champions. Photo: VINO
Premier Dr the Hon D. Orlando Smith pose with some of the champions. Photo: VINO
Mrs Lorna G. Smith speaking at the event. Photo: VINO
Mrs Lorna G. Smith speaking at the event. Photo: VINO
Executive Director of BVI Finance Julien N. Johnson. Photo: VINO
Executive Director of BVI Finance Julien N. Johnson. Photo: VINO
Some of the persons in attendance. Photo: VINO
Some of the persons in attendance. Photo: VINO
ROAD TOWN, Tortola, VI – As Government continues its campaign to push for the strengthening of the financial services sector, a number of persons were yesterday September 16, 2015 pinned as champions and industry leaders who will spread the word among their own following with regards to the importance of the industry to the economy of the Virgin Islands.

Among those identified are popular DJs Craig A. 'Push Pop' Lake and DJ Burtrum (real name Birchfield Burton Lettsome) as well as sports personality Karl 'Dub' Scatliffe.

The pinning ceremony took place in a conference room within the Cutlass Towers office complex in Road Town and saw the presence of many persons near to or within the financial services sector.

One of the ten initiatives that the Government is seeking to undertake following recommendations for the industry by McKinsey and Company is engaging the population on the importance of financial services. To this end, Chairperson of that initiative Mrs Lorna G. Smith OBE said that it is a key initiative to engage the population as “We can’t get started without engaging the population…we need the population to drive this whole programme. It can’t be done by just the people in this room.”

Executive Director of BVI Finance Julien N. Johnson said Team BVI is a grouping of financial services professionals whom Government has reached out to. “They are the people that we can call on as BVI Finance to assist us in our marketing efforts.

They are the people we call on to attend conferences and speak on behalf of BVI and BVI products and the BVI financial services sector. They are the people we call upon to write articles for publication. They give a lot of input and feedback on the marketing campaigns that we do.”

“It is really the industry expertise that BVI Finance relies on to drive what we do because they are the ones everyday interacting with clients, they work with the financial services on a daily basis so they have a level of expertise that we don’t have,” Mr Johnson said.

He noted that the service of the expertise of these persons is completely voluntary. “We invited people to be a part of it and the response from the industry was significant. We have a team for each sector of the financial services industry. There is a funds team, a trust team, a team for the captive insurance industry. And each sector has a team leader which will be our first point of contact,” he said.

Champions

Johnson explained that BVI Finance has also recognised what they referred to as champions – persons who are not necessarily experts in the field of financial services but who have a following in their own social circle and who can influence change in behaviour among people.

“The idea behind the champions is to get some non-financial services persons for the most part who can be the voice of the financial services industry. So its people like DJ Push Pop (Craig A. Lake) and DJ Birch…people who have influence. Persons listen to them when they speak so the idea was to use them to spread the word of financial services and where it’s headed,” said Johnson, noting that this is a push by Team BVI and its campaign as part of the engaging the populace recommendation of the team of experts who examined the sector. Other champions include talk show host Julio 'Sam' Henry and attorney Ayana S. Hull.

 

14 Responses to “BVI Finance calls on popular DJs & others for assistance in PR efforts”

  • .... (17/09/2015, 09:05) Like (0) Dislike (0) Reply
    Ok then
  • Food for thought (17/09/2015, 09:15) Like (3) Dislike (1) Reply
    A drowning man always catches at straws.
  • wtf? (17/09/2015, 09:25) Like (5) Dislike (0) Reply

    Is this a joke? If people in the BVI don't care about what brings in 60 cents of each dollar then something is wrong. There is ample material out there for people to access. It's in the schools, it's at HLSCC. Let's get serious about this and stop *!@#% about.

  • pp (17/09/2015, 09:42) Like (5) Dislike (1) Reply

    That dj is a big kiss up

  • back (17/09/2015, 12:17) Like (4) Dislike (2) Reply
    Some people do not know when to let go. Is this another money scam?
  • Tacky idea (17/09/2015, 12:38) Like (5) Dislike (1) Reply
    I'm sorry but this move is a bit too tacky. Too much unaware hands in the mix to begin with....it's a method for disaster and redundant objectives.
  • qc (17/09/2015, 12:45) Like (0) Dislike (6) Reply
    JULIEN IS THE RIGHT MAN FOR THE WORK
  • Same old dry faces is the problem (17/09/2015, 16:00) Like (1) Dislike (0) Reply
    No one will pay any attention if the same old faces are there. Please purge the entire team from the head down and lets get some fresh and classy ideas rolling.
  • Thats the best of us...picture happy (17/09/2015, 16:03) Like (1) Dislike (0) Reply
    Everyone wants to be in the media these days....all we are good for is taking pictures left right and center and nothing gets done. We are not impressed. We would like to see the results first.
  • Hmmm (17/09/2015, 16:12) Like (0) Dislike (0) Reply
    ya'll dnt want to pay locals who perform for your entertainment in the village what are the chances ya'll goin pay these ppl for their work?? hmmm i would take cash in hand first
  • old lady (17/09/2015, 20:59) Like (1) Dislike (2) Reply
    Lorna jesus man give it a rest let others get dem time to shine
  • Crap (18/09/2015, 01:35) Like (0) Dislike (0) Reply
    me say dem dome got rid of that fret dude
  • The Franchise (23/09/2015, 01:41) Like (0) Dislike (0) Reply
    for years as a sales clerk i figured out that a major part of the financial service issue isnt about the amount of money coming in to the bvi its about the amount of money that leaves it. with expats sending money home, locals buying goods anywhere and everywhere but here and high paid professionals who are only here months to a few years on contract who by design have no reason to invest in the communities so they keep their share in offshore bank accounts (well those who have them anyways) sure prices may be high, but thats on the gov. i guess its the cost of the peacefully living which i am willing to pay (anyone who has been in the inner city of Chicago would not mind our prices) why Tolians get educated and stay abroad? i cant answer that either, all i know is i rather my chances in the islands, educated or not. But still, naturally we cant expect people to really come in here do all our work for us. and keep their money here to. they earned it so they can do what they want with it i guess. and as for the alleged imported 6 figure professional help? i wont touch it. if your making 6 figures, do the damn thing. you earned it. but i do know this and i have preached this as a sales clerk for 5 years. If we keep allowing money to leave the country at such a rapid pace, weather it be consumer sales, hired help and or unnecessary consultants. in 20 years time Tortola will have a real financial crisis at hand. "A penny saved today could be the burden of an extra dollar in the form of taxation over your children's head tomorrow. dont be selfish, boost and develop the island, buy local, train and study for higher career spots, dont let pride per pressure keep you from accepting non shirt and tie jobs and for heaven sakes, the companies and sectors and individuals who can afford to pay foreigners 6 figures, please please please make an attempt or even a few attempts at solving what ever issue is at stake before you shell out so much money to hire professionals who have all these flashy credentials to only solve what ever issue you may be having by using google and youtube while you wasn't looking.

    i did my part. that should cover me for the year. Thanks and your Welcome

    Quote: The Franchise
    never more


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