BVI Finance calls on popular DJs & others for assistance in PR efforts
Among those identified are popular DJs Craig A. 'Push Pop' Lake and DJ Burtrum (real name Birchfield Burton Lettsome) as well as sports personality Karl 'Dub' Scatliffe.
The pinning ceremony took place in a conference room within the Cutlass Towers office complex in Road Town and saw the presence of many persons near to or within the financial services sector.
One of the ten initiatives that the Government is seeking to undertake following recommendations for the industry by McKinsey and Company is engaging the population on the importance of financial services. To this end, Chairperson of that initiative Mrs Lorna G. Smith OBE said that it is a key initiative to engage the population as “We can’t get started without engaging the population…we need the population to drive this whole programme. It can’t be done by just the people in this room.”
Executive Director of BVI Finance Julien N. Johnson said Team BVI is a grouping of financial services professionals whom Government has reached out to. “They are the people that we can call on as BVI Finance to assist us in our marketing efforts.
They are the people we call on to attend conferences and speak on behalf of BVI and BVI products and the BVI financial services sector. They are the people we call upon to write articles for publication. They give a lot of input and feedback on the marketing campaigns that we do.”
“It is really the industry expertise that BVI Finance relies on to drive what we do because they are the ones everyday interacting with clients, they work with the financial services on a daily basis so they have a level of expertise that we don’t have,” Mr Johnson said.
He noted that the service of the expertise of these persons is completely voluntary. “We invited people to be a part of it and the response from the industry was significant. We have a team for each sector of the financial services industry. There is a funds team, a trust team, a team for the captive insurance industry. And each sector has a team leader which will be our first point of contact,” he said.
Champions
Johnson explained that BVI Finance has also recognised what they referred to as champions – persons who are not necessarily experts in the field of financial services but who have a following in their own social circle and who can influence change in behaviour among people.
“The idea behind the champions is to get some non-financial services persons for the most part who can be the voice of the financial services industry. So its people like DJ Push Pop (Craig A. Lake) and DJ Birch…people who have influence. Persons listen to them when they speak so the idea was to use them to spread the word of financial services and where it’s headed,” said Johnson, noting that this is a push by Team BVI and its campaign as part of the engaging the populace recommendation of the team of experts who examined the sector. Other champions include talk show host Julio 'Sam' Henry and attorney Ayana S. Hull.
14 Responses to “BVI Finance calls on popular DJs & others for assistance in PR efforts”
Is this a joke? If people in the BVI don't care about what brings in 60 cents of each dollar then something is wrong. There is ample material out there for people to access. It's in the schools, it's at HLSCC. Let's get serious about this and stop *!@#% about.
That dj is a big kiss up
i did my part. that should cover me for the year. Thanks and your Welcome
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