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Yello BVI blasted for ‘inaccurate depiction’ of VI Festival

- photo showing Caucasian woman with feathered headdress creates a stir on social media
The photo posted on Facebook by 'Yello British Virgin Island' that has sparked much controversy on social media. Photo: Facebook
The post by Kareem-Nelson Hull that raised the issue of the photograph used by Yello BVI to promote the Virgin Islands Emancipation Festival on Facebook. Photo: Facebook
The post by Kareem-Nelson Hull that raised the issue of the photograph used by Yello BVI to promote the Virgin Islands Emancipation Festival on Facebook. Photo: Facebook
One of the posts by Facebook user Cindy Rosan-Jones slamming Yello BVI's Virgin Islands Emancipation photo. Photo: Facebook
One of the posts by Facebook user Cindy Rosan-Jones slamming Yello BVI's Virgin Islands Emancipation photo. Photo: Facebook
According to the Yello BVI Facebook page, Yello is a full-service media business charting a new direction for advertising in the 21st Century. We create relevant and accessible local content connecting consumers to the right customers. Photo: Facebook
According to the Yello BVI Facebook page, Yello is a full-service media business charting a new direction for advertising in the 21st Century. We create relevant and accessible local content connecting consumers to the right customers. Photo: Facebook
ROAD TOWN, Tortola, VI - When it comes to this time of year, persons in the community are always discussing and criticising the Emancipation Festival line-ups of events and artistes.

Another controversial topic that recently surfaced publicly is the issue of ‘Yello British Virgin Island’ posting a photograph on Facebook that persons in the community felt did not accurately depict the Virgin Islands Emancipation Festival.

The photo in question was of a smiling Caucasian woman with a large headdress of mostly blue feathers and the caption read: BVI Emancipation Festival.

Show some respect for the VI

Cindy Rosan-Jones, contributing to the social media discourse, said "according to Yello British Virgin Islands, this image represents BVI, BVI festival and BVI culture and imagine one of their hashtags is #weknowbvi."

She continued, "Please show some respect for the BVI, its history, heritage, culture and more importantly our ancestors."

This all stemmed from a social media post by Kareem-Nelson Hull, who found the image that was supposed to depict the VI Emancipation Festival as being “disrespectful” to the VI.

Mr Hull said sarcastically, "On behalf of BVIslanders everywhere (model included), I would like to thank the BVI Yellow Pages for this accurate photographic depiction of BVI Emancipation."

Mr Nelson Hull continued, "Well done Yellow Virgin Island -with no S on the end, look at you with your disrespect of our country's name too."

He also put a disclaimer in which he wrote: "I'm not saying that we don't have light skinned locals nor white locals, but from a PR eye....I blind to this."

Blunder or intentional?

Mr Hull's post garnered many comments from other persons on Facebook.

Lindsay Roberts said, "There are so many beautiful heritage dancers even the Miss BVI pageant competitors...beautiful BVI’ islanders to represent the BVI."

Ian Clark questioned why the public relations department of Yellow BVI was making so many mistakes.

"How do the PR departments of these companies keep making these huge blunders, crazy."

In response, Mrs Rosan-Jones commented. "These are not blunders, it’s intentional."

Meanwhile, the controversial photo was subsequently removed. This news site tried contacting Yello BVI for a comment but was unsuccessful.

According to the Yello BVI Facebook page, Yello is a full-service media business charting a new direction for advertising in the 21st Century. "We create relevant and accessible local content connecting consumers to the right customers," it stated.

39 Responses to “Yello BVI blasted for ‘inaccurate depiction’ of VI Festival”

  • son of the soil (25/07/2017, 18:24) Like (21) Dislike (19) Reply
    A white lady portraying festival and a bunch ah islandman on all the posters. What is the BVI coming to?
    • To fool of the soil (25/07/2017, 18:31) Like (24) Dislike (15) Reply
      Those same 'islandman' can relate to the reason behind the celebrations.
      • Worst carnival in the Caribbean (26/07/2017, 10:05) Like (39) Dislike (18) Reply
        The BVI will once again be hosting the worst festival in the Caribbean. Worst festival grounds full of the worth shacks serving the worst food. The worst music (when if finally starts) and terrible racist lyrics.
        Is it any surprise that the BVI is the only jurisdiction where it is more expensive to fly away for festival than it is to fly in! Airlines are virtually giving away seats to EIS at the start of festival and from EIS at the end of festival - but they want huge prices to fly the other way around.
        The time has come to abandon the idea of the BVI festival - let's go back to the Cane Garden Bay Music Festival (before the Government became involved).
    • Call a racist a racist (25/07/2017, 20:25) Like (26) Dislike (22) Reply
      Looks like there are a lot of racists out there.
      White people are not allowed to celebrate festival?
      Who arrived in the BVI first - it was not us that killed off the Caribs and Arawks!
      • Not racist (26/07/2017, 10:09) Like (18) Dislike (1) Reply
        We want the face of the Virgin Islands to be portrayed accurately, that's all. Nothing racist about that.
      • wow (26/07/2017, 11:38) Like (37) Dislike (2) Reply
        It was never said that they were not allowed to celebrate festival. HOWEVER the issue is that the B.V.I is a MAJORITY black country and they chose to represent us with a white woman for festival which is the time of the year where we celebrate emancipation from slavery.
    • Outlaw (25/07/2017, 20:29) Like (29) Dislike (4) Reply
      @son of the soil, I thought the name was, British Virgin "ISLANDS". So why always referring to our caribbean brothers as island man, I guess you are from the uncivilized world.
      • Ignorance (26/07/2017, 10:16) Like (27) Dislike (2) Reply
        Thank you VERY MUCH!! I was born and raise in the BVI with my roots right here and from a child it bewildered me the arrogance of those who refer to person from OTHER Caribbean ISLANDS as "island people" or "island man".
  • facts man (25/07/2017, 18:35) Like (12) Dislike (27) Reply
    The whites run things!
  • What is color? (25/07/2017, 19:42) Like (59) Dislike (25) Reply
    This white lady could be a British Virgin Islanders as well. Remember when we should have stayed in Tortola to have our babies we went to St. Thomas and Puerto Rico. The white people stayed here and had their babies. So you cannot say she is not a British Virgin Islander.
    • Read!!! (25/07/2017, 21:41) Like (6) Dislike (8) Reply
      Can you read? Read before commenting please.
    • blah (25/07/2017, 23:33) Like (25) Dislike (8) Reply
      Being born in the BVI does not make a caucasian a true representation of BVI people. They are not questioning her nationality.
    • . (25/07/2017, 23:42) Like (16) Dislike (16) Reply
      Why do idiots persist in this thinking that being born in the BVI makes you a BVIslander??? The law is very clear. Only the children of a BVIslander can be a BVIslander. Repeating a lie over and over doesn't make it true.
    • okay??? (26/07/2017, 04:39) Like (18) Dislike (6) Reply
      Yes she 'could' be but there are many other BVIslanders who can depict emancipation festival. After all it is the celebration of the freedom of OUR enslaved ancestors. Lets remember this fact
  • Citizen (25/07/2017, 21:59) Like (17) Dislike (4) Reply
    Looks Latin too me.
  • Look Out (25/07/2017, 22:21) Like (4) Dislike (7) Reply
    Things need to change!
  • The Judge (26/07/2017, 00:36) Like (35) Dislike (12) Reply
    I am happy to see people speaking out against these ills. As a people we must say like Robert Mugabe "never Again".
    This is the time we are celebrating freedom from slavery and you find it fitting to put another race who put our ancestors in slavery on your cover. That is very disrespectful. Please respect us in our country. We are proud, intelligent, and talented people. Don't try those things with us and think that we forget our history because we would never.
    • TheGovernor (26/07/2017, 16:59) Like (9) Dislike (2) Reply
      Yes, sah, tell it like it is. Sock it to them. They want us to forget our past. It is this past that must shape our destiny. Let that feathery girl go celebrate the Carnival of the Monarchy. We are standing up and respecting our ancestors. This is our thing yah!
  • virgin islanders (26/07/2017, 01:44) Like (17) Dislike (4) Reply
    Migrants are not virgin islanders. We must stop trying to redefine people. Virgin islander status is by desendance. Americans born here are still Americans and America views them as such.
    • Online Now (26/07/2017, 08:40) Like (21) Dislike (9) Reply
      Does that make you African? Does that mean black people born in Britain aren't British? They certainly sound British. How about white Trinidadians? Migration has been happening since the beginning of time, don't be so hooked on the colour of someones skin.

      On this article though, clearly Yello have taken a picture from Rio carnival or somewhere similar. It was inappropriate and disrespectful and has been taken down. I hope they also make an apology.
  • Lord o (26/07/2017, 06:47) Like (7) Dislike (3) Reply
    Everything seems to be a problem around here. When it involved xpats.. The Xpats are more involved than we.. However, from the Eyes this one really look strange.. This doesn't represent the BVI heritage or its masses..When I first saw it I thought was a troupe occasions bringing for festival..
  • What a ting to tell the king (26/07/2017, 06:49) Like (18) Dislike (6) Reply
    This is madness!!! This is the image of the people who was emancipated??? We have lost it! What about our own beautiful brown and dark skin ladies and girls? Are they not beautiful? This is why they bleach their skin, you send a message that the above picture is what beautiful is.

    The BVI has lost her identity and it shows at every level. We just love the image of our former slave masters. We love the image of the children they produced from raping our mothers and sisters.

    Maybe next year we can do Asians and Philippines

    Image is everything
  • VI Diva (26/07/2017, 08:48) Like (12) Dislike (4) Reply
    I find it funny BVI people are complaining about this yet for their 60th anniversary of their carnival which was supposed to showcase the years of BVI carnival history they had on t-shirts showcasing scantily clad white women from a famous Trinidad and Tobago
  • . (26/07/2017, 09:23) Like (7) Dislike (12) Reply
    she look like them Fahie from country
  • Freedom! (26/07/2017, 12:10) Like (3) Dislike (19) Reply
    Much to do about NOTHING!
  • Silly (26/07/2017, 12:39) Like (2) Dislike (10) Reply
    So silly that everyone is up in arms about an ad made by some marketing person probably in some cubicle in an office the US or wherever Yello is based. You hoesntly think the person who made this ad gave 5 min of thought to the BVI and its heritage? get over yourselves.
  • Oh yeah (26/07/2017, 16:58) Like (1) Dislike (6) Reply
    Almost every ad i see about vacations in the BVI a white person is in it. Even ad's from our tourist board whites make up most of them. If that is not a problem i don'e see whats all the hoopla about this. Maybe it was meant to show that even the whites and others can get involve with our celebrations. After we say we are all inclusive.
    • @ Oh yeah (27/07/2017, 00:06) Like (9) Dislike (1) Reply
      "After we say we are all inclusive..... whoever said that? We may "cuss" at each other with narratives like "i born here," and Island man, but there is always an underlying unspoken, but felt, connection and respect by us for us of our common heritage.

      Don't be fooled into thinking the opposite, and everyone with eyes can see distinct communities, living and interacting or lack thereof among the various groups living in the BVI.

      The BVI today is a very segregated community and is getting worst. Just look around, observe, study and analyze growing community patterns. Did we create that reality? No!! The identical mentalities, living patterns and personal views on race were not left in their neighborhoods when they came here. They brought those racial, community and worldviews with them. Do we see them building next to us and mingling with us unless they are seeking something valuable from us, like our land?

      There are some people of a different race and culture living here who are innately and inherently against living next to any local or person of African descent. There are many who hate us unequivocally just because of our beautiful many shades of brown hues, but loves our climate and laid back nature and kind hospitality we show them.

      But they will never be inclusive with us because they do not know how or want to be.

      Let the truths be told, even if it hurts a bit some, and let journalist narratives of truths never be censored or denied from public scrutiny.
      • Overthemoon! (28/07/2017, 09:49) Like (2) Dislike (0) Reply
        You hit the nail on the head hard, hard. Them want their own exclusive neighbourhoods, on the hills to be on top our heads, or by the beach to seek their dogs at us. What wrong with these Edomites buddy? They go Africa, them cause trouble, them go South America, them cause trouble; them come in the Caribbean, them cause trouble. They come Tola, the first time them get land and yard space, "No Trespassing." How in the name of Jehovah, they can be leaders in selling our real estate? It's about time they find a place where we wouldn't go -- on another planet.
  • For peace sake (26/07/2017, 19:49) Like (0) Dislike (0) Reply
    Oh yeah, get lost.
  • Agree but.... (26/07/2017, 22:30) Like (1) Dislike (1) Reply
    I totally agree that the picture should be a true representation of our people. That said, why must we be so negative towards each other? Why can't we be considerate and try to get along with everyone including those who come to our shores. If we do good we feel good so let's do good. BE KIND!!!
  • Convinced (26/07/2017, 23:29) Like (7) Dislike (1) Reply
    that "Freedom!" blogger is a racist Caucasoid and a blog name thief mischief maker.

    BVI bloggers, you all have made us all so very proud on the stance demonstrated through your blogs in protecting, uplifting and respecting our ancestors, their, thus our heritage, culture and people.

    It is a very fine moment in defense of our heritage, culture and defense of our beloved ancestors.

    lastly, our islands are populated with some of the prettiest women of African descent in the world, with noses, lips. hips and many shades of beautiful brown hues to match.

    Yo mean to tell deh couldn't fine one?

    They are perhaps attempting to use pseudo journalistic tactics to prepare us for second coming of the Carib and Arawaks exterminators.

    After all, images send powerful messages.

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