Xmas in July 2026 is expected to attract 400 boats and over 4,000 attendees this year, bringing together boating communities from Puerto Rico and the Virgin Islands. Photo: BVITBFC/File

Puerto Rican singer Pedro Capó (born Pedro Francisco Rodríguez Sosa) is the headline act for Xmas in July 2026. Photo: Provided

Since its inception in 2007, Christmas in July has become a cherished tradition, growing each year and attracting thousands of visitors. This annual event is a testament to the strong relationship between Puerto Rico and the Virgin Islands. Photo: BVITBFC/File

Xmas in July 2026, a collaboration between the BVITBFC and Wally Castro Marine, will take place on Saturday, July 25, at Pond Bay Beach on Virgin Gorda.

"The annual Xmas in July celebration is expected to attract 400 boats and over 4,000 attendees," BVITBFC stated on its Facebook page on July 23, 2026.

The festivities will begin at Pond Bay at 9:30 AM and conclude at 6:00 PM.  There will be food, entertainment, and live music, featuring a special performance by Pedro Capó, the bands La Vecina and Maeso y su Orquesta, as well as the band Final Faze from Tortola.

Impacting the community positively

Beyond the festivities, the BVITBFC said, this event not only celebrates the nautical heritage of the islands but also supports positive impact on communities throughout the Virgin Islands.

Once again, Xmas in July 2026 organisers will donate 15% of the proceeds from the tumblers’ sales to Beyond the Reef, a nonprofit organisation in the Virgin Islands that focuses on marine environmental education and preservation efforts. Members of the organization will be at the activity to help with the sale of merchandise to benefit the entity and to raise awareness among attendees about the importance of marine environment conservation.

Travelers who need assistance with entry, immigration or customs matters, or with airline information for travel to the Xmas in July event, can contact the BVITBFC’s Puerto Rico office at (787) 721-2525 or send an e-mail to bvi@prlinksco.com. They can also follow the BVI Tourist Board on social media as Islas Vírgenes Británicas on Facebook and BVITurismo on Instagram.

Since its inception in 2007, Xmas in July has become a cherished tradition, growing each year and attracting thousands of visitors. This annual event is a testament to the strong relationship between Puerto Rico and the Virgin Islands.