'Wrap It Up' Campaign launched to promote safe festival practices
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Running from July 13 to August 7, 2026, the Ministry's "Wrap It Up Before You Wuk It Up" Campaign combines health education with culturally relevant messaging to promote safer sexual practices, responsible alcohol consumption, and personal responsibility throughout the festival season.
Chief Medical Officer, Dr Ronald E. Georges, said in a Government Information Service (GIS) press release that festival is a time to celebrate our culture, heritage, and freedom. It is also a time when increased social activities can lead to higher rates of sexually transmitted infections (STIs), alcohol-related injuries, impaired driving, and other preventable health risks.
“Through this campaign, the Ministry aims to encourage residents to enjoy the festivities while making decisions that protect their health and wellbeing,” Dr Georges stated.
Think before acting
The campaign reminds the public that one bad decision can have lifelong consequences and encourages everyone to think before they act.
Key campaign messages include:
- Wrap It Up Before You Wuk It Up.
- Don't Drink and Drive.
- Make Good Decisions.
- P. A. C. E. Yourself and Hydrate
- And don’t mix medicines with alcohol
Throughout the campaign, the Ministry will share educational messages, radio announcements, newsletters, social media content, and community outreach activities focused on reducing the spread of sexually transmitted infections, promoting responsible alcohol use, and encouraging safer behaviours during the festival season.
Use a condom
“We want to remind residents and visitors that condoms remain one of the most effective ways to reduce the risk of HIV and many other sexually transmitted infections. We encourage sexually active individuals to use condoms consistently and correctly, know their sexual health status, communicate openly with their partners, and seek testing whenever necessary,” Dr Georges advised.
Festival patrons are also encouraged to designate a sober driver, avoid driving while impaired, pace themselves throughout the day, alternate alcoholic beverages with water, and never mix alcohol with prescribed antibiotics or other medications without first consulting a healthcare professional.
“We also want to remind the public that the protection of children remains everyone's responsibility. Adults are urged to make responsible decisions and are reminded that sexual activity involving persons under the age of 16 is unlawful. Individuals are encouraged to verify ages and respect personal boundaries at all times,” the Chief Medical Officer cautioned.
Free condoms are available at the Public Health Unit, located on the third floor of the Union Property Building.
The Ministry of Health and Social Development wishes everyone a safe, enjoyable, and memorable 72nd Emancipation Festival and encourages all residents and visitors to celebrate responsibly.
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10 Responses to “'Wrap It Up' Campaign launched to promote safe festival practices”
The vulgar display of sexual activities have degraded, even what was firstly inte ded to be freedom celebrations, equal to animals level behavior in our public street and in other locations in the B.V.I, as are so in other countries of this world for the love of money, and fleshly exotic pleasurous lustful motive of human minds.
This comment is not meant to belittle the good intentions of our healthcare professionals and other health related workers, but the cure problem that has shown proof of degraded people that have lost their way, if in fact they knew it, is not hidden from sight for whoever will to see nakedness on our public streets in the name of good governance.