Left: Hazel Penn, BVITBFC Business Development Manager, Canada & Midwest Region and Fran Gellar of Gellar & Associates (Moorings Midwest Representative) at an LPYP Event. Right: A crowd at an LPYP Event. Photo: BVITB& FC

A group at an LPYP event showcasing Pusser's Painkiller. Photo: BVITB&FC

Showcasing Arundel Cane Rum at an LPYP event in the United States. Photo: BVITB&FC

Anegada Lobster Festival patrons in Instaframe. Photo: BVITB&FC

As part of its US outreach, the BVITBFC will sponsor the Lincoln Park Young Professionals (LPYP) Caribbean Cocktail Party on the Patio at Adobo Grill & Margarita Bar in Old Town, Chicago, on Friday, September 5, 2025.

Arundel Cane Rum & Pusser's Rum to be promoted

According to the BVITB&FC, the event will highlight two of the VI’s iconic spirits, Arundel Cane Rum from Callwood’s Distillery, one of the oldest continuously operating pot distilleries in the Caribbean, and the world-renowned Pusser’s Rum.

Guests will also have the chance to win an exclusive holiday prize package to the VI.

Founded nearly 30 years ago, Lincoln Park Young Professionals is one of Chicago’s most active social networks with more than 30,000 members.

LPYP hosts a diverse calendar of events throughout the year, ranging from wine and spirits tastings, restaurant launches, and cooking demos to fashion shows, boat cruises, and networking events.

'A key target audience'

The BVITBFC said it has already showcased the VI at several LPYP events this year in Chicago neighbourhoods including Lincoln Park, Lakeview, and Lincoln Square.

“The Board has identified the LPYP membership as a key target audience and formed a strategic partnership with the group to increase awareness of the BVI as a premier travel destination,” said Hazel Penn, BVITB’s Business Development Manager for Canada and the Midwestern United States.

“By sponsoring the Caribbean Cocktail Party and offering an exciting prize giveaway, we are bringing the BVI closer to Chicagoans and shining a spotlight on the Anegada Lobster Festival.”

This year, the BVITBFC is collaborating with BVI Revealed Specialist Travel Advisor T’Sheeka Ruffin of Pleasant Point Travel to organise an LPYP group trip to the Anegada Lobster Festival.

To encourage participation, the BVITBFC has partnered with Wyndham Lambert Beach Resort to offer a spectacular prize: three nights of complimentary accommodations at the resort, along with a $1,000 airfare credit provided by the BVITBFC.