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VI needs new vision to market local tourism in COVID-19 era- Skelton-Cline

- Talk show host says BVITB should be doing something different to sell the territory
Seaview from Soggy Dollar Bar on Jost van Dyke. There has been a call for 'new imagination' to promote Virgin Islands tourism in this COVID-19 era. Photo: VINO/File
ZBVI 780am Talkshow host, Claude O. Skelton-Cline of the Honestly Speaking show has called on the BVI Tourist Board to present a new vision for marketing the territory’s tourism in the COVID-19 era. Photo: VINO/File
ZBVI 780am Talkshow host, Claude O. Skelton-Cline of the Honestly Speaking show has called on the BVI Tourist Board to present a new vision for marketing the territory’s tourism in the COVID-19 era. Photo: VINO/File
Calling the current marketing strategy a ‘lack of imagination,’ Skelton-Cline on the Tuesday, September 7, 2021, edition of his radio show that in the COVID-19 pandemic downtime, the BVITB should already be planning for the new era. Photo: BVITB
Calling the current marketing strategy a ‘lack of imagination,’ Skelton-Cline on the Tuesday, September 7, 2021, edition of his radio show that in the COVID-19 pandemic downtime, the BVITB should already be planning for the new era. Photo: BVITB
BAUGHERS BAY, Tortola, VI - ZBVI 780 AM talk show host Mr Claude O. Skelton-Cline of the Honestly Speaking show has called on the BVI Tourist Board (BVITB) to present a new vision for marketing the territory’s tourism in the COVID-19 era.

Calling the current marketing strategy a ‘lack of imagination', Skelton-Cline on the Tuesday, September 7, 2021, edition of his radio show, said the BVITB should already be planning for the new era in the COVID-19 pandemic downtime.

A new tourism plan 

“I hope that the tourist board has been able to present to this government a plan, a programme, a vision fit for purpose that can be executed going forward,” he said. 

He continued, “Because what I’m noticing, and I hope I’m wrong, is a failure of imagination in this country about how we deliver the goods, services, the products that are indigenous to us, how do we continue to deliver that product in a whole new world that has changed as a result of the pandemic.”

According to the man of the cloth, while the same product will exist for the COVID-19 era, more needs to be done to deliver it to a new world, under new conditions and circumstances.

“Is there any re-imagining of our tourism taking place at the tourist board level? Are we diving deep to look for the soul, the emotional thing, the storytelling that can pull and tug at the hearts of guests and locals alike who visit and inhabit this country?” Skelton-Cline questioned.

He said the VI must also use this era to ‘put ducks in a row’ for the investments that are necessary to stop talking about tourism and start executing its plans.

Use downtime to plan ahead 

“I hope in this downtime that we have a system, a plan in place, that takes our hospitality industry from the ground that it is on to a whole different level. I hope that there is a holistic approach that is coming out of the tourist board to this government,” he said.

He called on the BVI Tourist Board to re-imagine tourism into the future, whether it be marine tourism, land tourism, cruise tourism or overnight guests and day-trippers.

“I hope that relationships are being leveraged to bring to bear the requisite persons that help us to catapult, to spring forward. I am not interested in tourism that just spends hundreds of thousands of dollars every year to have an ad in the book, because that's not the new world,” he said.

19 Responses to “VI needs new vision to market local tourism in COVID-19 era- Skelton-Cline”

  • bvi (08/09/2021, 22:17) Like (3) Dislike (0) Reply
    bvi need to go after finishing and stop relying on others for stability
  • Citizen (08/09/2021, 22:34) Like (11) Dislike (1) Reply
    So what is his contract for???
    • @ Citizen..start thinking (09/09/2021, 07:10) Like (9) Dislike (9) Reply
      CSC has already expressed his views and opinions to all ministers on a way forward but we all know they dont listen to anyone outside...Check the COI hearings. They all sit in their offices in their little circle and make all the decisions, who they want on boards etc. And how the country should go forward..They completely ignore the outside knowledge....Thank God for the COI for bringing all this to light. They all look like fools....We see they have no idea of how to Run a country...Yes. i believe CSC been advising the Govt properly and he is been ignored...
      • HAHA (09/09/2021, 11:07) Like (0) Dislike (4) Reply
        CSC, please stop commenting on yourself. This is another level!!! Hahahaha
    • @citizen (09/09/2021, 11:08) Like (0) Dislike (1) Reply
      To keep quiet about certain things but have freedom to be vocal about the rest, allegedly.
  • bay girl (08/09/2021, 22:36) Like (5) Dislike (2) Reply
    Well sah here who talking
  • mad people (09/09/2021, 03:21) Like (4) Dislike (0) Reply
    he doesn't like expats but you asking for tourist ,for what , you are so correct but is how you yourself present yourself to the public ,what you said and how you said it makes the big difference, you are already running after the expats who help to build this country over many years now u asking for tourist -----bring your family in as tourist ,
  • concern (09/09/2021, 04:08) Like (4) Dislike (0) Reply
    Who's to be blamed. VIP Government no vision.
  • new vision (09/09/2021, 04:29) Like (1) Dislike (1) Reply
    As a visionary, surely CSK can provide us with that vision
    • Hmm (09/09/2021, 08:41) Like (2) Dislike (0) Reply
      I guess the contract he got blinded him.
    • Voting CSC (09/09/2021, 08:57) Like (1) Dislike (5) Reply
      I like him. His vision is good. Great ideas.
      • @Voting CSC (09/09/2021, 11:05) Like (0) Dislike (0) Reply
        Why it sound like CSC commenting about himself. What the psychology is going on here. Everybody campaigning from early. It look like they know something we don't know. Premier, your people not telling you something. Uh oh.
  • Lb (09/09/2021, 07:05) Like (8) Dislike (2) Reply
    Does Claude know anything at all about Tourism to begin with? Has he ever worked in Tourism? Has he studied marketing? Cruiseship is not Tourism hotel either. Does he have even the slightest clue of how the country is being marketed? No to all. So tell this deceitful Devil's delivery dude to sthu.

    Notice he didn't offer one single solution? Just an attention-seeking waste of air.
  • TruDat! (09/09/2021, 07:42) Like (2) Dislike (0) Reply
    Well sah - somebody's contract(s) with "Hey Hey Hey" must well and truly have expired.....
  • LCS (09/09/2021, 08:45) Like (2) Dislike (0) Reply
    As a Government Consultant, he should be providing some ideas too, if it is so important to him and the country. He gets hefty contracts. Show what you can do! All for the country.
  • Classified (09/09/2021, 09:26) Like (9) Dislike (0) Reply
    The plan for BVI tourism is still a secret and will remain a secret forever.
  • I’m a tourist... (09/09/2021, 11:00) Like (7) Dislike (0) Reply
    And right now the best marketing plan would be a 100% vaccinated tourism workforce and a covid free destination. Obviously those are hard to achieve goals but moving in that direction and PROMOTING that would attract a lot of high end guests in this new coronavirus normal in which the world finds itself.
  • @I’m a tourist (09/09/2021, 12:19) Like (2) Dislike (0) Reply
    You’ve got a sensible idea there!
    Would that More people were Sensible!
  • Windy (10/09/2021, 11:55) Like (0) Dislike (0) Reply
    Something different ? Allow foreign investment. Yes that might mean whitey. OMG !


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