UPDATE: Block party caps off CCT store reopening
Last evening Caribbean Cellular Telephone Ltd (CCT) did their best at putting on a block party as a special treat to existing and potential customers giving them special offers and chances at winning special prizes.
It was also a time for persons to visit and get the new friendly atmosphere of the new store. The company’s top, middle and other classes of management were all on the scene all evening with expressions of satisfaction as they witness scores of persons entering and leaving the store.
However a sizable crowd was determined not to let a good show pass them by as they spent an extended time enjoying the live entertainment that was organized for the night.
Cool prizes, a '4G Power Up' raffle and price specials were all part of the package of the evening.
This took place in the Geneva Place parking lot which came alive after 5:00 pm with host Rashidi of Rash on the Radio for an 'Unlimited Happy Hour' event featuring sizzling entertainment by UMI Fashions and a presentation by CCT’s sponsored festival troupe, Intrigue Dancers, all backed with music by DJ Bertrum.
Adding the cream to the cake was the happy hour event which featured CCT themed cocktail drinks by Road Town Wholesale.
There was also special appearance by the intrigue dancers and the CCT Basket Ball sponsored team – LEGS.
The presence of some Government officials including Minister for Health and Social Development Honourable Ronnie W. Skelton and At Large Representative Honourable Archibald C. Christian, Representatives of the BVI Tourist Board in the persons of Mrs Lynette L. Harrigan and Ms Meslyn M. Allan for the BVI Festival and Fairs Committee all attested to the fact that as a local company CCT has the support of ‘home’.
See previous story posted May 16, 2014:
'Come back home, re-visit us’ – CCT CEO
- makes appeal to ‘moved away’ customers as ‘new look’ CCT store officially reopens today
ROAD TOWN, Tortola, VI – Moments after cutting the ribbon to officially open the totally transformed store of Caribbean Cellular Telephone Ltd (CCT) located at Geneva Place in Road Town, Tortola, its Chief Executive Officer (CEO) Mr. Averad Penn invited customers who had discontinued their services to return.
“…for those of you who would have left CCT and have gone to other companies it’s time to take a second look, time to come back home. We know of your frustrations and your frustrations have been heard and they are being addressed and it’s time to come back home,” said Mr Penn in an interview with this news site.
Penn further said, “Those of you CCT customers who have stuck with us we are trying to make you a better and better service. We are never satisfied… we are never gonna rest on our laurels. We are going to continue to be an innovating company.”
Penn said that the new store is a part of an ‘evolution’ of CCT’s $10 million investment. He said that to bring the store to what it is today, they have visited some of the leading telecommunications stores across Europe and North America. “We have been to some of the Apple, the Radio Shacks, the ATT stores, the T-Mobile stores and try to get some of that modern flavour of cutting edge telecommunication companies.”
CCT now carries a now tag line, “life unlimited”.
A walk into the store reveals a totally new look, feel and atmosphere. Their products are now on open display for customers to examine, LCD Screens circles the room showing advertisements of their products and services. “We got LED lights, natural wood etc. we keep it true to our Virgin Islands heritage but we also want to bring that modern flavour,” Mr Penn said.
Having had a period of letting go a number of staff in that latter of 2013, Mr Penn said that they have done fresh hiring. “We had to retool the company; we had to look for young people. Some of the people that we had before are still here but we have retrained and we are really trying to bring a whole new energy and character to CCT.”
Penn said that those hired recently are almost entirely from the Territory.
“We had to make a choice at CCT. We could have stayed the way we were and kind of quietly went away slowly and we decided that wasn’t good enough so we put a huge amount of energy and huge amount of investment into this company…” said the CEO.
The official opening this morning was attended by Minister for Communications and Works Honourable Mark H. Vanterpool who said that the VI Government is continuing its support to CCT as a local company.
The celebration continues this afternoon, May 16, 2014 with massive public celebratory happenings at the store’s frontage beginning at 5:00pm.
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23 Responses to “UPDATE: Block party caps off CCT store reopening”
Then if you come up with something better I'll come back. Not everybody has a CCT number and you cannot force people to get one either. Better marketing or you will lose more customers despite your new look. Our dollars have to S_T_R_E_T_C_H in these hard times.
But will the Problems improve? hmm.... stalled internet, calling someone and saying the person you are trying to reach are not in service? No signal? LIME LIME LIME is a lil better. I'll stick with LIME for the Time you all Improve.;)