This would be done through improvements and also the introduction of new services within the existing competitive telecommunication framework in the territory while continuing their traditions of having good customer relationships.

Mr. Cassidy takes up the post after the leave of former CEO Alan Bates.

With only three months in the territory, Mr. Cassidy boasts that unlike the competitors, “DIGICEL is more than just a mobile phone operator”. He added that there is much in store for the people of the Virgin Islands (VI), such as the launching of their 4G Network.

“We recently completed two upgrades to our EDGE network which now delivers a better user experience and faster speeds for customers, the next step is for DIGICEL to launch its 4G network in the very near future,”.

He continued by saying, that with this new product “it will allow for competition and choice for customers in the home and mobile internet area and allow customers to save on line rental costs, there are no long install times and installation fees and best of all, when you leave your house for the beach, you can take the internet with you.”

Mr. Cassidy said that this new product will, when introduced and its capabilities demonstrated to the local community, have “the potential to reshape the business over time, as users will be able to receive big files quickly and work on them wherever they are. However, it may take some time adjustment for business to embrace the possibilities.”

He stated that with the introduction of the new product, rewards and functions that will be available on the phones, tablets and other devices would be limitless for residents of the Virgin Islands and customers of DIGICEL.

“If it’s just faster e-mail, faster browsing, faster downloads of files and more streaming on the consumer side, that’s great to have; but if it starts to deliver real productivity gains and utility for businesses, that is ultimately where I want to see BVI position itself through technology.”

Mr. Cassidy also said “another important element to the introduction of the new network is the message it sends to potential investors that BVI boasts a truly first world infrastructure that can support the needs of their business.”

Despite the fact that the Caribbean plan was lost after a ruling handed down by the Telecommunication Regulatory Commission (TRC), which was due to a complaint coming from another mobile operator, the new CEO said “…DIGICEL still has the most competitive rates in the territory and we are currently reviewing what new and exciting plans we can bring in the very near future also.”