Trèfle launches luxury collection in London
Founded in 2008 in Tortola, Virgin Islands, Trèfle has spent more than a decade building a distinctive brand rooted in authenticity, heritage, and exceptional design. What began as a vision from a small Caribbean island has evolved into an internationally recognised luxury label known for translating personal narratives into timeless collections through thoughtful craftsmanship and refined attention to detail.
The unveiling of ANNUM represents both a reflection on that journey and the beginning of a new chapter, Trefle stated in a press release.
In a world shaped by countless designs, stories, and creative voices, fashion remains one of the most influential forms of cultural expression. Drawing upon more than 17 years of design experience, ANNUM introduces London audiences to the essence of Trèfle while celebrating the foundation upon which the brand has been built, the press release added.
'ANNUM is my foundation'- Kristin C. Frazer
Inspired by Frazer's personal and professional journey, the collection revisits the stories behind every Trèfle collection since 2008. ANNUM showcases the brand's signature swimwear and resortwear alongside the introduction of knitwear as a new category, complemented by carefully curated accessories.
"ANNUM is my foundation," says designer Kristin C. Frazer. "When I looked back at every collection I've created since 2008, I realised that each one has shaped not only my work but the designer I've become. This collection is deeply personal. It reflects years of growth, resilience, creativity, and perseverance. There have been many triumphs, but also countless moments when I was told 'no.' Those experiences never defined me—they strengthened my resolve. ANNUM is a celebration of every lesson, every challenge, and every milestone that has led me to this moment."
Guests gathered with the UK-based Trèfle team at Broadwick Studio, Canary Wharf, where the invitation-only exhibition offered an intimate presentation of the collection, celebrating the brand's heritage while unveiling its future direction. The evening brought together members of the fashion industry, supporters of the brand, and invited guests to experience the craftsmanship and storytelling that have become synonymous with Trèfle.
'More than a career milestone'
As the brand looks ahead, ANNUM stands as both a tribute to the past and a declaration of the future. The collection will be available for pre-order, with select pieces available for immediate purchase in the coming weeks.
For Trèfle, this milestone is more than an anniversary—it is a reaffirmation of its commitment to creating luxury fashion inspired by Caribbean identity, global perspective, and meaningful design.
"Coming from a small island in the British Virgin Islands, bringing this collection to London is more than a career milestone—it is proof that purpose, persistence, and belief can carry your story anywhere in the world," Frazer stated.




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