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Tola radio alleges boycott by VIF&FC

- Proprietor Floyd Burnett aka 'Heritage' later revealed matter was eventually sorted
Morning radio host, Floyd Burnett aka 'Heritage’ who is also the proprietor of the popular Tola Radio VI 100.5 FM, says he was allegedly boycotted for advertising on the station, relating to the Virgin Gorda Easter festival. Photo: VINO/File
Burnet called on the public to ask why the individual or their superiors instructed them to 'forget' Tola Radio 100.5 FM, and for those connected to the issue be relieved of their duties. Photo: Facebook
Burnet called on the public to ask why the individual or their superiors instructed them to 'forget' Tola Radio 100.5 FM, and for those connected to the issue be relieved of their duties. Photo: Facebook
FAT HOGS BAY, Tortola, VI- Radio show host Floyd Burnett aka 'Heritage’, who is also the proprietor of the popular Tola Radio VI 100.5 FM, has claimed his station was allegedly snubbed by the Virgin Islands Festival and Fairs Committee (VIF&FC), regarding advertisements for the Virgin Gorda Easter Festival.

In a Facebook update last evening, April 14, 2022, the company said while it previously had no affiliation with the Virgin Gorda Easter Festival, it noted every other radio station in the territory had.

“Our investigations revealed that the head of the committee instructed that every media house in the territory [to] receive the ad!"

“Sadly, the PR person for the committee (who is reportedly deeply tied to another radio station where the ad was produced) when asked three days later why Tola Radio did not receive the ad replied… she forgot,” the statement added. 

PR at fault? 

Burnet called on the public to ask why the individual or their superiors instructed them to “forget” Tola Radio 100.5 FM, and for those connected to the issue be relieved of their duties. 

“We have no place for that kinda hate towards a brand that celebrates freedom!” the statement added.

Culture Minister, Dr The Hon Natalio D. Wheatley (R7), and VI Festival & Fairs Committee Chairman Dirk L. Walters could not be reached for comments up to publication time.

The statement added; however, that within moments of alerting the public on Wednesday night about the issue, 'Heritage' was contacted and Tola Radio VI 100.5 FM was given an official apology and a contract to broadcast the three nights of activities of the Raul 'Jougo' Sprauve Easter Festiville.

30 Responses to “Tola radio alleges boycott by VIF&FC”

  • Mixed blood. (15/04/2022, 15:29) Like (42) Dislike (24) Reply
    I am for free speech and all. I know this young man growing up cool but lately he has become one of the most disrectful youth in the whole of Tola. He has no regards for any one or the rule of law. He believes that he could say anything that comes into his mouth. I am afraid that someone will sue the shoes off his feet
    • Crack (15/04/2022, 17:51) Like (9) Dislike (12) Reply
      Tend to do that
    • @Mixed blood (15/04/2022, 19:42) Like (9) Dislike (10) Reply
      Please explain exactly how he is the most disrespectful youth on the Island. See, the thing with you people in Tortola, if someone speaks their mind or speak out they are disrespectful.
      • @@Mixedblood (16/04/2022, 10:15) Like (4) Dislike (2) Reply
        This has nothing to do with" speaking ones mind" or "speak out". As I said he is a cool youth. Just listen to the way he speaks especially about others because they do not believe the same things he does and tell me.
    • DS (16/04/2022, 19:13) Like (4) Dislike (3) Reply
      Say what you want, he is the same one who is exposing you and your nasty plans. How come we could never get a festival run under budget for many years? Why, because of people like you and your club members.
  • WOW (15/04/2022, 15:48) Like (16) Dislike (12) Reply
    What utter IGNORANCE AND INCOMPETENCE ON THE PR PERSON, SHE FORGOT.
  • Move her . (15/04/2022, 15:59) Like (53) Dislike (8) Reply
    As a PR or Marketing person doing ads you look for value for money, and value equals reaching maximum listeners, or readers, so, first you seek out the most read or listen to media source, which Bernett will be up at the top for serious consideration ....It's either She doesn't understand her Job, or she gets personal with it. replace her.,.
    • @Move her (15/04/2022, 18:13) Like (8) Dislike (4) Reply
      She understands alright, no PR person is going to make themselves look stupid by saying they forgot. It really looks like a personal thing.I agree, replace her.
    • @ move her (15/04/2022, 19:14) Like (7) Dislike (0) Reply
      gone are the days when listenership equate to income: a company could have one thousand listeners another establishment might have one hundred listeners how the one hundred listeners have far more spending power than the platform with those thousand listeners

      The modern target is spending power not an ability to entertain an audience

  • That’s odd, NYC (15/04/2022, 16:09) Like (42) Dislike (8) Reply
    The most popular radio show in the BVI and they got snubbed like that? Why so much bad minded and pettiness?
  • he (15/04/2022, 16:15) Like (27) Dislike (6) Reply
    SHOULD NOT BE SURPRISED , HE IS OUTSPOKEN , SO SOMETHING HE SAID TOUCHED SOMEBODY SO THEY FLEXING OFF ON HIM
  • Easy to get disliked (15/04/2022, 16:20) Like (19) Dislike (5) Reply
    When you feel you are on top in the BVI watch out - it is a place where they will take you down in a second- ask Cindy LOL
    • Well Jeeze (15/04/2022, 23:32) Like (9) Dislike (0) Reply
      People here will take you down in less of a second for wearing a pair of shoes that they think is better than theirs.
  • stand up rasta (15/04/2022, 16:32) Like (14) Dislike (0) Reply
    simmer down my idren
    ever tub must sit on its bottom
    every man must stand on his own 2-feet

  • facts (15/04/2022, 18:27) Like (9) Dislike (1) Reply
    So no one was obligated to give him ads he is out of order
  • Outside (15/04/2022, 19:56) Like (6) Dislike (6) Reply
    Heritage, don’t even sweat it. This is only growing your fan base. The PR person did that out of spite. Lol, any PR persons only answer is I forget is a bad PR person. Anyone can see that is a personal or spiteful act. Your I forgot sound stupid and unprofessional. Yeah, she should be kicked to the curb ASAP.
    • Hmm (16/04/2022, 11:50) Like (3) Dislike (5) Reply
      You are full of hate, someone should be "kicked to the curb" because they did not give something yo someone. my God, grow up!
  • Slander (15/04/2022, 22:15) Like (1) Dislike (0) Reply
    I wonder why?
  • Heritage (15/04/2022, 22:25) Like (3) Dislike (1) Reply
    Dont mind the cream cheese when i smile, or my construction worker after a hard day work cologne, we gon still boycott!
  • smfh (15/04/2022, 23:05) Like (19) Dislike (4) Reply
    Everything with this young man has to be some negative BS! He is always the victim. He needs to slow down and stop being do angry and ignorant at times.
  • lol (16/04/2022, 00:31) Like (19) Dislike (5) Reply
    Nothing is owed to him. People can choose to do business with who they want to. It is not about teaching the most listeners, it is about aligning your Brand with the right target market and targeted customers. Businesses do not want to be aligned with this clown, disrespectful person. Why he think because other stations got ads that it means he must automatically get an ad too. Clown soup
  • hello (16/04/2022, 05:13) Like (5) Dislike (5) Reply
    why black folks are no negative; we speak about black lives matter yet we are the ones that gun downs the next black man: black lives matter yet we rob out fellow black man: black lives matter yet in our freedom to speak we pull down our own black man(run talk that!!!!
  • VOTER #6 (16/04/2022, 08:40) Like (14) Dislike (1) Reply
    WHEN YOU DISRESPECT PEOPLE YOU BE DYING FOR WATER ON THE STREET AND THEY WOULDN'T GIVE .RESPECT CARRY YOU ALONG WAY
  • Just Ridiculous (16/04/2022, 08:53) Like (7) Dislike (7) Reply
    I look at the whole thing as just being ridiculous. SHE FORGOT!!!!!. How are you going to forget the number 1 radio station in the BVI plus a huge fan base in the United States and beyond. I live in Arizona and I tune in to Total Radio for the morning show.
  • lol (16/04/2022, 09:36) Like (7) Dislike (2) Reply
    his loose lips catching up with him
  • resident (16/04/2022, 13:27) Like (2) Dislike (4) Reply
    I just recently started listening to Heritage station after hearing so many comments about it. I can honestly say I have never heard any disrespect. He may use some words that are not normally used in main stream broadcasting. But not four letter bombs. He is outspoken but so are others who have done similar on YouTube or Facebook. I don’t see it as bad. It’s his radio station. He has a very large listening audience. He consults legal minds on topics and invite anyone to comment on his show.
  • Cindy 2 (17/04/2022, 08:24) Like (1) Dislike (2) Reply
    He will learn: in the BVI you better be careful how you mouth off LOL


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