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RiteWay reintroduces ‘Charity Button’ feature @ store checkout

-Feature will round-up cents to nearest dollar for donations to charity
Local retailer Roadtown Wholesale Trading Limited has announced that it will reintroduce its Charity Button for shoppers in the Virgin Islands. Photo: VINO/File
ROAD TOWN, Tortola, VI – Local retailer Roadtown Wholesale Trading Limited has announced that it will reintroduce its Charity Button for shoppers in the Virgin Islands.

The Charity Button is a feature integrated into the checkout registers to facilitate the process of donating to charitable organizations. 

Our aim is to simplify donations, increase awareness and encourage generosity. Overall, the charity button serves as a bridge between donors and charitable causes, making the act of giving more accessible, immediate and impactful,” a release form the company added.

Donations going to charity

Each month beginning July 2024, Riteway will be donating to a Charity for a month-long, “For the month of July, the proceeds from the charity button will be going to PAW BVI which is an incredible organization dedicated to reducing the number of stray dogs and cats on the island by offering a free spay and neuter program and also through their paws with wings program where they fly unwanted puppies to new homes across the USA,” the company said,

When a shopper buys groceries and it adds up to $9.90, they can tell your cashier to round up the change and it will go to $10.00. The 10 cents that was rounded up, goes directly to charity.

“The charity button automatically rounds up the cents change to the nearest dollar, whatever the total,” RitewWay added 

“Get ready to make a difference with just one click, turning your generosity into action!,” RiteWay urged customers.

The rounding up can be done in any one of our Riteway Food Market stores on Tortola and Virgin Gorda where 100% of the proceeds for the month goes to the specific Charity.


14 Responses to “RiteWay reintroduces ‘Charity Button’ feature @ store checkout”

  • VG (04/07/2024, 18:34) Like (49) Dislike (6) Reply
    Over price robbing people everyday. No price control in this place. SHOP Bobby's
  • jack (04/07/2024, 18:56) Like (26) Dislike (2) Reply
    Just reduce your food prices wr will be ok
  • Citizen (04/07/2024, 19:11) Like (31) Dislike (3) Reply
    Round up what!?! They already rounding up the cost of every item now you talking about donations. Rasss!!!
    • @citizen (05/07/2024, 08:32) Like (28) Dislike (1) Reply
      Perhaps Riteway would like to make donations out of their huge profits rather than asking us to do so
  • Pure Ignorance (05/07/2024, 03:19) Like (8) Dislike (1) Reply
    Transport stay puppies overseas?!!! These places have shortages cats and digs because of their spay and neuter program. Another 'Planned Parenthood' scheme to help humanity. Not my money. Minus me!!!

    Soon we would be importing too
  • Strupes (05/07/2024, 04:29) Like (11) Dislike (0) Reply
    when the product you like starts to sell they round up the price so what is this. These supermarkets are a main contributor to the territories problems. This I considered yesterday and here comes the article.
  • Maria Louisa Varlack (05/07/2024, 06:25) Like (1) Dislike (2) Reply
    the humane society of the bvi?
  • vi (05/07/2024, 07:47) Like (25) Dislike (2) Reply
    What about the "PIN Charity" (People In Need)? What about helping the people in the recent hurricane-ravaged Islands, on here talking foolishness about dogs and cats?
  • The Commissioner (05/07/2024, 10:19) Like (13) Dislike (0) Reply
    While I dont have a problem with charitable contributions. At this moment the best charity that Riteway can do is to lower the doggone prices of goods in theor supermarkets. The new owners (Northwest) came promising lower prices and wider variety and we have gotten exactly the reverse!!
  • RTW Nonsense (05/07/2024, 10:51) Like (8) Dislike (0) Reply
    This is the best idea RTW's management came up with? ... they need to review their internal practices, and start to take better care of their employees, who constantly facing discrimination, Unfairness on the job. Dogs & Cats charity exercise? your high prices to help the communities in the B.V.I. Your customers' service center is another WASTE OF COMPANY'S PROFIT AND BAD DECISION MAKING. It's not working!!..if you do a survey you will shake your head, WASTE!!
  • @akon (05/07/2024, 12:28) Like (4) Dislike (0) Reply
  • really!!!! (05/07/2024, 15:32) Like (4) Dislike (0) Reply
    And there's people out here STRUGGLING. Nothing about this makes sense!!!! Dog and cat could find food outside where they belong.. People need food and cash, the prices high high, the minimum wage still $6 and ayo talking bout dog and cat strupes
  • ITS RAINING CATS AND DOGS! (06/07/2024, 18:26) Like (1) Dislike (0) Reply
    I will prioritize at this time! Ill give to persons who has been affected by the most recent hurricane.
  • Funny (07/07/2024, 19:15) Like (0) Dislike (0) Reply
    I wouldn’t mind if they were doing this all along when they and other stores would fail to give you your correct change because they don’t have one cents or 5 cents . They short you of your change without anything said !! But if you are 5 cents short you have to put back your item on the shelf or leave it there !

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