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RiteWay customers raise $1,000 for Lions Club Literacy Drive

 The Lions Club of Tortola has received a $1,000 donation raised by RiteWay Food Markets customers to support the BVI Book Tree community literacy initiative.From the left: Karen Ward (RiteWay Food Markets), Kate Henderson (Nook BVI Ltd.), Lion Maria Vieira, MJF (Lions Club of Tortola) and Lion Sherry Ann James (Lions Club of Tortola).Photo: Facebook
The funds were collected through RiteWay’s RoundUp programme, which allows shoppers to round up their checkout totals to aid local charitable causes. Photo: Facebook
The funds were collected through RiteWay’s RoundUp programme, which allows shoppers to round up their checkout totals to aid local charitable causes. Photo: Facebook
PASEA ESTATE, Tortola, VI - The Lions Club of Tortola has received a $1,000 donation raised by RiteWay Food Markets customers to support the BVI Book Tree community literacy initiative. The funds were collected through RiteWay’s RoundUp programme, which allows shoppers to round up their checkout totals to aid local charitable causes.

Boosting Territory Literacy

The BVI Book Tree provides free books to children and young people from infancy through age 16 and beyond. Launched in June 2023 in collaboration with Nook BVI Ltd. and Unite BVI, the programme encourages leisure reading and nurtures an early love for books. Monthly book distribution events take place on Tortola on the first Saturday of each month alongside territory-wide outreach activities.

Expanding Across the Islands

In 2025, the literacy drive expanded its services beyond Tortola to reach children in Virgin Gorda, Anegada, and Jost van Dyke. This wider reach is supported by Unite BVI, Nook BVI Ltd., the Valley Sound Lions Club, and the Anegada Beach Club.

The initiative aligns with the Lions Club of Tortola’s 2026–2027 theme, Service from the Heart, uniting community partners to make reading materials accessible across the Territory.

The Lions Club expressed gratitude to RiteWay Food Markets and every customer who contributed at checkout.

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