LIME launched its Valentine’s Day and Month of Love campaign with images of local models leading the call to action. Photo: VINO/File

LIME's Month of Love Campaign. Image: supplied

LIME's Month of Love Campaign. Image: supplied

Making good on a promise made by General Manager, Sean Auguste and Marketing Manager Kareem-Nelson Hull, to use local models wherever possible, LIME launched the campaign across several platforms using local models Kadie Kade (Kadia Kamesha Turnbull), Lee Richardson, Natalie Hodge, Arthur Titley and child models Malachi Thomas and Deisha Harrigan.

The models are being used for the month-long campaign where LIME is also premiering the first and best payment plans for phones in the Territory. For the first time, LIME customers and new customers can buy a phone and take as much as six months to pay for the phone; phones include the highly-demanded iPhone 5s and Samsung Galaxy S4.

Head of Retail Sales and Customer Service Experience Ravindra Maywahlall expressed his delight to be able to offer payment plans to LIME’s well-deserving customers and as an added incentive to persons wishing to join the LIME family. He also hinted that the three to six months payment plan will not compare to an upcoming plan that is set to be launched later this year.

“As a part of the Valentine’s Day and Month of Love Campaign, customers can buy any smart phone from the LIME collection and take three months to pay for it. If the customer chooses to purchase another smart phone, they can then take up to six months to pay for that one,” he explained.

Marketing Manager Kareem-Nelson Hull also expressed his happiness to have the opportunity to work with the local models selected for the campaign.

“The images will speak for themselves and you will see how these home-grown models secure a positive and expressive image for the campaign and allow LIME the best of both worlds: to sell a great product, utilizing our great people,” he echoed.

LIME has also partnered with local business Bella Bloom to offer extra value to customers as persons who buy a Valentine’s Day gift from Bella Blooms also have the chance to win two LIME cell phones just for purchasing at the location.

“LIME will continue to make customers happy with its various promotions all year long and with local models at the forefront, we are sure to have a great year with BVI images leading the way,” the Marketing Manager added.