LIME British Virgin Islands, the official telecommunications sponsor of BVI Festival 2013 is beginning the Festival hype and celebration with the release of four hot and attractive T-shirts. Each T-shirts which features a different funny, catchy, popular or spicy phrase, will be available in the four distinct LIME colours. Photo: LIME BVI

The t-shirts will be given to each new LIME customer that signs up during the festival season, while supplies last. Photo: LIME BVI

The shirts were designed by the LIME marketing team. Photo: LIME BVI

The t-shirts will range from size small to XXL. Photo: LIME BVI

LIME Limited Edition Festival T-Shirts shirts play on the “Keep Calm” pop art trend which is based on the public relations message that was disseminated to residents of Great Britain at the beginning of the Second World War. Photo: LIME

The shirts play on the “Keep Calm” pop art trend which is based on the public relations message that was disseminated to residents of Great Britain at the beginning of the Second World War.

The shirts were designed by the LIME marketing team and LIME is proud to engage local entrepreneur Kedrick Headley, Jr., owner of T-Shirt Genius who has been hired to produce the limited shirts locally.

“Printing our shirts locally was a must for me,” said Sean Auguste, LIME Managing Director. “LIME has always supported local when we can and we will continue to do so in the future as a part of our on-going campaign ‘LIME for Local and Talented’.”

The t-shirts will be given to each new LIME customer that signs up during the festival season while supplies last. LIME will have a booth in the Festival Village to allow new and existing customers to easily use our services during this year’s Festival.

“Once the shirts are done, that’s it, said Kareem-Nelson Hull, Head of Marketing and Corporate Communications. “We have a limited number and so these shirts are sure to be the hottest items this Festival.”