J.A.M Promotions will host its first-ever Thanksgiving Festival on Saturday, November 21, from 2:00 p.m. to 9:00 p.m. at Queen Elizabeth II Park in Road Town, Tortola. The family-focused event will feature rides, games, bouncy attractions, food, entertainment and a free turkey giveaway for eligible families. Photo: Facebook

The organisers say the idea was inspired after a group member shared that Thanksgiving is not commonly celebrated in their household. That conversation led the team to consider how many other families may have similar experiences, and whether more could be done to make the holiday visible and accessible in the community. Photo: Facebook

Inspired by family traditions

The organisers say the idea was inspired after a group member shared that Thanksgiving is not commonly celebrated in their household. That conversation led the team to consider how many other families may have similar experiences, and whether more could be done to make the holiday visible and accessible in the community.

“We realised that Thanksgiving is not celebrated as much here as Christmas, so we wanted to do something to bring more attention to it,” the organisers explained.

The festival is designed to give families who would like to celebrate Thanksgiving the opportunity to do so, particularly those who may not be able to afford a turkey. Organisers also want to create a fun community event for children, noting that families often have limited opportunities for rides and games outside of the festival season and January.

First festival, community focus

This will be J.A.M Promotions’ first Thanksgiving Festival. The group previously hosted a Back-to-School event, during which it gave back to the community by providing school supplies for children.

The organisers hope the festival will bring joy and happiness to families while creating an opportunity for the community to come together. They also hope it will encourage more people to celebrate Thanksgiving and reflect on what they are thankful for.

Free turkeys for families

At least 30 turkeys are expected to be given away, with organisers working toward providing approximately 45. Two turkeys are also expected to be donated to the Safe Haven Home.

The turkey giveaway is intended to support families who may not be able to afford a turkey but would still like to enjoy Thanksgiving; however, registration is required.