Ms Bria R. Guishard, General Manager of Long Bay Beach Resort, has said the potential to grow is what sets the Virgin Islands apart. Photo: YouTube

Ms Bria R. Guishard, General Manager of Long Bay Beach Resort, said investors are drawn to the Virgin Islands’ exclusivity, natural assets and tourism growth potential. Photo: Internet Source

Guishard was the featured professional on the fifth episode of Beyond the Horizon on Tuesday, April 14, 2026. 

“I would say investors are drawn to our exclusivity. They're drawn to our natural assets, and you know, just the potential to grow in this space in tourism. What I believe sets the BVI apart is our potential to grow.”

Focusing on volume & value

She explained that the VI does not have mass tourism at the moment, but it is being built slowly. 

“I like the fact that we're taking our time with it. You know we're not just focusing on volume but value.”

Guishard added that tourism and hospitality come hand in hand. 

“You see a lot more Airbnbs. So if we are growing in tourism and marketing the BVI on such a large scale to invite visitors, there must be a place for them to stay, a place for them to eat…they have to experience something; they have to leave with some kind of value from the BVI.”

She said the growth potential of the VI excites her when it comes to hospitality in the territory. 

“We don't know what is to come in the next few years, and I'm happy to see what is currently being shaped. If I could describe the BVI in three words, it would be authentic, resilient, and beautiful.”