CIBC FirstCaribbean International Bank rebranding to CIBC
Chief Executive Officer of the bank, Mark St Hill, made the announcement to his staff this morning, October 31, 2023, a press release from the bank has stated.
St Hill noted that the adoption of the CIBC brand is a show of confidence of the bank’s parent bank, and a sign of its commitment to the Caribbean region.
Transformation
He hailed the bank’s award-winning digital services as a main element of the bank’s transformation over the past three years.
“Three years ago who would have thought that our clients would receive funds for loans in their accounts within five minutes; or would be able to deposit cash or a cheque at a remote ABM and have instant access to their cash; or would be able to open their accounts online; or receive a credit card from our branches the same day they applied; or could conduct their banking business almost entirely online from their phones, their laptops or even their watches, without ever setting foot in a branch! We’ve done that with the support of our employees and clients alike - together! And there’s so much more to come!”
St Hill noted that the regional bank has always had the distinct advantage of being a part of a widely respected and recognised global brand and added that now carrying the CIBC name will benefit CIBC FirstCaribbean even more, as the bank continues down a path of growth in the Caribbean.
Two bank branches to be sold
The CEO assured his employees that the speculation about the bank’s future in the region will be put to bed with this show of commitment from the parent bank.
The bank recently announced the last two of its divestments of its businesses in the region, with the application to the Central Bank of Curaçao and St Maarten for the sales of its businesses there to Curaçao-based Orco Bank N.V.
St Hill concluded: “We are pivoting towards growing our company. We’ve created a great company out of the legacy of the two that came before and we are moving forward, looking forward to a bright future for our company. Our bank is turning its full attention to growing our business, consolidating our position in our core markets, and optimising our strategy of providing a second-to-none omni-channel banking service to our clients.”
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7 Responses to “CIBC FirstCaribbean International Bank rebranding to CIBC”
Put enough till staff and customer service staff in your bank to handle the volume of foot traffic. We should not have to lose the whole morning/afternoon to get the simplest thing done just because you all are cutting back on staff needed to help your customers.
Sometime 2 cashier with one doing something for hours
No I’m leaving to go to another bank this is ridiculous
Moreover, I have a question for banks in the BVI. Why it takes hours to conduct a simple transaction when the same transactions say in the US takes minutes? Why is the Bank of Virgin Islands not playing a more prominent role in providing banking services to BVI residents? Why are there more VI-owned banks? The external owned banks offshore their profits for benefits elsewhere. Money needs to stay in the BVI as much as possible and practical, creating a multiplier effect in the economy.