Got TIPS or BREAKING NEWS? Please call 1-284-442-8000 direct/can also WhatsApp same number or Email ALL news to:newsvino@outlook.com;                               ads call 1-284-440-6666

BVITB&FC embarks on destination brand evolution

-new brand to reflect voices, perspectives, & experience of the community
The first phase of the Virgin Islands (VI) brand evolution has commenced. Photo: Internet Source
The initial Territory-wide listening tour for the brand evolution project for the Virgin Islands was held from 22-27 March. Photo: Facebook/BVI Corporate
The initial Territory-wide listening tour for the brand evolution project for the Virgin Islands was held from 22-27 March. Photo: Facebook/BVI Corporate
ROAD TOWN, Tortola, VI- The first phase of the Virgin Islands (VI) brand evolution has commenced.

This is being undertaken by the BVI Tourist Board and Film Commission (BVITB&FC). 

“The first phase begins with listening,” the tourist board said in a statement on Wednesday, April 8, 2026, adding, “The initial Territory-wide listening tour for the project was held from 22-27 March. Stewart Colovin of MMGY Global met with staff, partners, and tourism stakeholders to gather valuable insights on what makes the BVI unique.”

These conversations help to ensure the voices, perspectives, and experiences of the community are reflected in the brand being built. 

New storytelling platforms

The BVITB&FC added that by placing the community at the centre of the process, new authentic, inclusive storytelling platforms that align with the future of the VI’s tourism industry are being created. 

Colovin will return later this month to continue stakeholder engagements and deepen these important conversations, the statement revealed. 

Leave a Reply



Create a comment


Submit comment

Create a comment

Submit comment
Disclaimer: Virgin Islands News Online (VINO) welcomes your thoughts, feedback, views, bloggs and opinions. However, by posting a blogg you are agreeing to post comments or bloggs that are relevant to the topic, and that are not defamatory, liable, obscene, racist, abusive, sexist, anti-Semitic, threatening, hateful or an invasion of privacy. Violators may be excluded permanently from making contributions. Please view our declaimer above this article. We thank you in advance for complying with VINO's policy.

Follow Us On

Disclaimer: All comments posted on Virgin Islands News Online (VINO) are the sole views and opinions of the commentators and or bloggers and do not in anyway represent the views and opinions of the Board of Directors, Management and Staff of Virgin Islands News Online and its parent company.