Got TIPS or BREAKING NEWS? Please call 1-284-442-8000 direct/can also WhatsApp same number or Email ALL news to:newsvino@outlook.com;                               ads call 1-284-440-6666

BVITB&FC embarks on destination brand evolution

-new brand to reflect voices, perspectives, & experience of the community
The first phase of the Virgin Islands (VI) brand evolution has commenced. Photo: Internet Source
The initial Territory-wide listening tour for the brand evolution project for the Virgin Islands was held from 22-27 March. Photo: Facebook/BVI Corporate
The initial Territory-wide listening tour for the brand evolution project for the Virgin Islands was held from 22-27 March. Photo: Facebook/BVI Corporate
ROAD TOWN, Tortola, VI- The first phase of the Virgin Islands (VI) brand evolution has commenced.

This is being undertaken by the BVI Tourist Board and Film Commission (BVITB&FC). 

“The first phase begins with listening,” the tourist board said in a statement on Wednesday, April 8, 2026, adding, “The initial Territory-wide listening tour for the project was held from 22-27 March. Stewart Colovin of MMGY Global met with staff, partners, and tourism stakeholders to gather valuable insights on what makes the BVI unique.”

These conversations help to ensure the voices, perspectives, and experiences of the community are reflected in the brand being built. 

New storytelling platforms

The BVITB&FC added that by placing the community at the centre of the process, new authentic, inclusive storytelling platforms that align with the future of the VI’s tourism industry are being created. 

Colovin will return later this month to continue stakeholder engagements and deepen these important conversations, the statement revealed. 

7 Responses to “BVITB&FC embarks on destination brand evolution ”

  • Outsider (10/04/2026, 11:59) Like (2) Dislike (4) Reply
    Could the new brand drop making "BRITISH" the biggest word in the name of the territory? That's a bit cringy currently.
  • asura (10/04/2026, 17:25) Like (3) Dislike (0) Reply
    just more money for zero
  • Potholes (10/04/2026, 18:41) Like (5) Dislike (2) Reply
    If we are bringing tourists here please please please fix the roads and cut the bush. The place looks disgusting to me as a local. I cannot imagine what it looks like to a tourist.
  • Father Send Help (10/04/2026, 20:58) Like (3) Dislike (1) Reply
    Ayuh steady trying to get ppl here but with airport talk and TB marketing this and that but I want to kno WHAT THE A** THEY COMING TO SEE.....WHAT? Wanna bring in thousands and thousands to get thousands ah negative reviews and definitely ruin the country....... FIX THE D**N PLACE FIRST.....SEEMS LIKE AYUH JUS TRYING LOOK GOOD IN THE NEWS BUT AT THE END OF THE DAY ITS ALL AIR AND BS
  • Roger Burnett (10/04/2026, 21:17) Like (2) Dislike (0) Reply
    In the 1970's these islands captured visitors with the catchline "Yes. we're different". Sadly, in recent times we have become intent on being the same as everywhere else. May I suggest that we revert back to the recipe that worked so well in the past.

    My book "Virgin Island Sketches" gives you all the insights you need.
    https://www.studiopublications.org/product-page/virgin-island-sketches
  • pete (15/04/2026, 18:13) Like (0) Dislike (0) Reply
    Mr Burnett's book is excellent and captures the culture and freshness and history of the BVIs. recently, All I have been seeing is keeping up with the Joneses with more cruise ships, big houses that disrespect history and Island architectural flavor, more paved roads that keep heat islands and rain run-off... I remember when Cane Garden Bay was almost religious with its purity of nature and very few bars and cafe- maybe 2 at the time before one mysteriously burned down in the 70s. Now, with beach chairs clogging the straight stroll on the beaches and even the new hotel dominating the shoreline, you are losing your identity. Also, please preserve the history of main st and counting house and other landmarks. Tourists don't like to be told what to do and see what is planned for them. They want to discover by themselves in peace and quiet and authenticity. Not Miami or San Juan or even Dubai...


Create a comment


Submit comment

Create a comment

Submit comment
Disclaimer: Virgin Islands News Online (VINO) welcomes your thoughts, feedback, views, bloggs and opinions. However, by posting a blogg you are agreeing to post comments or bloggs that are relevant to the topic, and that are not defamatory, liable, obscene, racist, abusive, sexist, anti-Semitic, threatening, hateful or an invasion of privacy. Violators may be excluded permanently from making contributions. Please view our declaimer above this article. We thank you in advance for complying with VINO's policy.

Follow Us On

Disclaimer: All comments posted on Virgin Islands News Online (VINO) are the sole views and opinions of the commentators and or bloggers and do not in anyway represent the views and opinions of the Board of Directors, Management and Staff of Virgin Islands News Online and its parent company.