BVIFA seeking to engage local football fans with vibrant digital experience
- as it places emphasis on social media marketing
As the BVI Football Association (BVIFA) prepares for upcoming international fixtures and grassroots initiatives, fans can expect a more vibrant, engaging digital experience that celebrates the spirit of football in the Virgin Islands. Photo: BVIFA/Facebook
The BVI Football Association is seeking to place significant emphasis on its social media marketing to promote the sport of football in the Virgin Islands. Photo: Facebook
EAST END, Tortola, VI- As the BVI Football Association (BVIFA) prepares for upcoming international fixtures and grassroots initiatives, fans can expect a more vibrant, engaging digital experience that celebrates the spirit of football in the Virgin Islands.
This is according to the BVIFA, which is seeking to place significant emphasis on its social media marketing to promote the sport of football in the Virgin Islands.
Social Media & Sport Marketing Workshop
This commitment follows the BVIFA's active participation in the recently concluded Social Media and Sport Marketing Workshop, which was held as part of the Professional Football Development series led by renowned marketing instructor Mr. Vijay Setlur.
Spanning three intensive sessions between May and June 2025, the workshop provided key insights into building powerful fan engagement strategies through social media, the fundamentals of sponsorship marketing, and the development of strategic marketing plans. Attendees from the BVIFA Clubs and its marketing and communications team explored how digital platforms can be leveraged to increase visibility, attract sponsorship, and deepen fan loyalty.
"This workshop opened our eyes to the untapped potential of digital storytelling in BVI football," said Alison Scatliffe, BVIFA Media and Marketing Coordinator, in a press release on July 4, 2025.
"We’re now equipped with practical strategies to connect more meaningfully with our audience—whether that’s fans, sponsors, or young players looking for role models. Social media is no longer optional; it’s central to how we grow the game. Special recognition to Panthers FC, Avengers FC, One Love United FC, Wolues FC, Islanders FC, and Sugar Boys FC for attending the workshops."
The power of platforms
The workshop, according to the BVIFA, emphasised the power of platforms like Instagram, TikTok, and YouTube in engaging younger audiences. It highlighted the value of consistent content creation, behind-the-scenes access, and the role of players as digital ambassadors.
It said the key takeaways included: Developing a content calendar tailored to match days, community events, and youth programs; Empowering players to become social media advocates for the sport; and increasing the use of live updates, fan polls, and storytelling to boost interaction.
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