Bank's ATM policy caters to the rich only - talk show caller
“My concern is that it is always good for there to be a good relationship between the bank and the customer. When you telling people if they are not depositing $3,000 or more you have to go to the ATM machine...Remember you have so many people who are not computer literate,” he said.
According to the man, the move on the part of the bank is like their saying they only cater to the rich or the business community.
“Because how many people can be depositing $3,000 or more,” he said.
The caller said that in a lot of instances staff from the bank have to go to the ATM and show the customers how to use it to perform their respective transactions.
“It is the most ridiculous thing I have ever heard and it is not good for customer relations,” said the caller.
A form of discrimination
Co-host of the show, Richard C. de Castro said this is a complaint that he has heard before.
“I don't think it is a good policy. It speaks to the digital divide that we have in the territory where persons can't get services or people who are not as accustomed to using some computer equipment as some people are and they should not be at a disadvantage as that is a form of discrimination.”
He added that such policies run counter to good consumer relations.
de Castro said that while some policies may be realistic for the bank as their profits may be high, those very policies can be unrealistic for the average bank customer.
The co-host called for the bank to reconsider the way they treat customers.
According to de Castro, while the banks could be applauded for reaping huge savings by using offshore calling centres for customer complaints and concerns, such savings are not being translated into the level of customer care that the VI public demands.


19 Responses to “Bank's ATM policy caters to the rich only - talk show caller”
Furthermore, the bank(s) should be put on blast, make a fun on the bank, and boycotted. Do not banks make most of their from demand deposits? They take your deposit, lend it out at high interest rate and pay you little to know interest on your deposit. Banks need to make it easier for the average customer to make deposits, not make it more difficult. Who were the prime customers before the wealthy came along? The lil man. The lil man needs to unite and do business with institutions who offer exceptional service. Banking is not a one way street. Both the bank and customer need each other. Thus, customers should do business banks where is a win-win service, where they respected, and where they are appreciated. Where is the Consumer Protection Agency (CPA)? I say run, run, run, boycott, boycott, boycott, peaceful protest, peaceful protest, peaceful protest. Chase the S..Bs out of the BVI!!!
Or is it safe to say that we have a high level of illiteracy here in this territory that people cannot comprehend how to push a button and read the instructions at the atms? Besides they have assistance walking the floor all day!
What needs to be addressed in Scotia bank is wire transfers being done at the teller line. this is exactly the reason why Tortola will take two steps forward and six back because of people with tunnel vision. A solution was offered to help eliminate the long waiting in lines and yet all you sorry backside still complaining.
My poor BVI ppl.. If you are unsure of how to use the ATM or just can't read they will help you.