VIP’s Flax-Charles proposes more tourism products
Ms Flax-Charles—a BVI Tourist Board official and social activist—spoke about her plans for the Territory when the VIP held its Meet and Greet for the 2019 elections season at Maria’s by the Sea, on Wednesday, January 16, 2019.
Tourism Blood
“Many of you know that I come from a family that is deeply involved in our tourism industry in Virgin Gorda, and so it was natural for me to enter into the tourism industry. My mother and father taught us to work hard and instilled in us the values and benefits of hard work,” she told those gathered at the event.
According to Ms Flax-Charles, one issue she plans to immediately address is the current congestion at several of the VI’s most popular tourist sites.
“The congestion that occurs at our most popular tourist sites have to be relieved… We can do so by developing additional tourist attractions throughout the BVI. By doing so we will lessen the environmental impact that the thousands of visitors that come to these locations have,” she said.
According to her, in order to do this, officials must first understand what the needs of the cruise ship industry and their passengers are.
“It is only by working directly with them to address their needs that we can do this successfully,” Flax-Charles pointed out.
Explore Niche
Further, according to the VIP At-Large hopeful, the territory should consider venturing into a number of other types of tourism including Sports Tourism, Cultural Tourism and Medical Tourism.
“With the addition of these unique products to the industry, we can refine our existing industry, by attracting more over-night guest to our territory, who spend proportionally more than our daily cruise ship passenger guest,” she uttered.
According to Ms Flax-Charles, “These types of tourism products contribute more to the bottom line of our tax base, giving us the money we need to invest in our economy so we can move this country in one direction – Forward!”
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