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Sol takes ‘Free Fuel for a year’ campaign to EE

Senior Manager of Sol, Mr Elton Callwood (2nd from left) with customers of Sol at the promotion in East End on August 19, 2016. Photo: VINO
Customers of Sol at the 'Free fuel for a year' promotion in East End on August 19, 2016. Photo: VINO
Customers of Sol at the 'Free fuel for a year' promotion in East End on August 19, 2016. Photo: VINO
The Sol 'Free fuel for a year' promotion was introduced to East End at the Harbour View Marina on August 19, 2016. Photo: VINO
The Sol 'Free fuel for a year' promotion was introduced to East End at the Harbour View Marina on August 19, 2016. Photo: VINO
EAST END, Tortola, VI - Sol has taken its ‘Free fuel for a year’ promotional campaign to residents of the Eastern end of the territory, also offering them giveaways and happy hour eats and drinks at the Harbour View Marina.

The promotion was done on Friday August 19, 2016 and was the second of its kind to have been staged in the territory since the promotion got underway.

Present was Senior Manager of Sol, Mr Elton Callwood who explained all about the promotion. “Once you go to any of our three stations; at the round-about (Road Town), Botanic Station and the one at Virgin Gorda, attendants would give you a card. Once you go on our website, there is a serial number that’s yours and up until the 9th of October, as long as you are buying fuel, you will have as many times as you go to enter and have an opportunity to win free fuel for a year.”

Mr Callwood estimated the ‘free fuel for a year’ to be in the vicinity of $4,000. “But it’s one person that is going to win,” he noted.

Promotion being moved around

The campaign is part of what’s happening in other countries where Sol has a presence. The promotion was launched locally just before Festival 2016 at Captain Mulligan’s in similar fashion but with the presence of a lot more people.

“But what we are doing is moving it across the territory and it gives us the opportunity to interact with our customers in a different setting.”

While the eats and drinks were off the chain, what was mostly savoured was the opportunity afforded to meet in a social space to interact with officers of the corporate entity, friends, make new friends and even discuss topical matters pertinent to the development of the territory.

Among a group of tourists who joined the promotional moment was Mr Matt L. E. Wilcock who said he was delighted to have been introduced to the ‘hang out’ spot, “and we could not have come at no better time!”

Mr Wilcock said Sol’s promotion is a very good one. “Some companies do the promotion without all this glamour and I work for a company that does a lot of promotions and I will definitely steal this idea even if we tweak it a bit, but this is awesome and I am happy to be here experiencing it.”

4 Responses to “Sol takes ‘Free Fuel for a year’ campaign to EE”

  • gas man (21/08/2016, 12:08) Like (3) Dislike (0) Reply
    where is delta they gone sleep?
  • we buy gas too (21/08/2016, 12:28) Like (2) Dislike (3) Reply
    Why wont they come to the ghettos to do promotions too?
  • Rebecca (25/08/2016, 23:59) Like (0) Dislike (0) Reply
    I did not know of this until reading it now. I live East End and heard nothing about it. I would have gone to Harbour View too for the eats.


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