LIME takes Back to School Bliss to ESHS
More than one thousand (1000) students lined up patiently to be served their ice-cream or snow cones.
“We are happy to partner with local businesses Snowie and La Dolce Vita. We like to be able to connect our brand with other good brands in the community,” commented Managing Director of LIME (BVI), Mr Sean Auguste.
Meanwhile, LIME also had some assistance in dealing with the large number of eager students as some heads of department were on hand to hand out tickets and to keep general order. Those persons included Pat Blaize- Adams and Shavoun Hodge.
“The students and teachers responded positively. In some cases people had to leave to catch buses and we are sorry they could not be served, but those who were able to wait enjoyed the many flavours of ice cream and snow cones,” said Head of Department for Marketing and Corporate Communications BVI and TCI, Mr Kareem-Nelson Hull.
LIME expressed thanks to the Minister for Education and Culture, Hon. Myron V. Walwyn who it said didn't think twice when it presented this free deal. “Also, thanks to Mr [Wade W.] Tobin who was happy that his students would get this treat. He was also very keen that his teachers were not left out and we assured him that they would not be,” Mr Hull continued.
Teachers had separated lines at each vendor. They were served personally and only teachers could get waffle cones and multiple scoops of ice cream from La Dolce Vita and Snowie had a VIP door for teachers who wanted snow cones.
“This is just the beginning of things we will do at the high school. Already we power the library and with Government's guidance we look forward to being able to provide other free tools that actually enhance the learning experience,” Mr Auguste concluded.
10 Responses to “LIME takes Back to School Bliss to ESHS”
Governor of New York wants to ban big drinks due to the amount of sugar content. This Marketing strategy is a bust and the money you are wasting can be spent by putting staff into your retail store. Out of the 3 Providers, your customer service is by far the worst.
Ice cream treats today FIRE your moms and dads tomorrow but first tell them we won't ... good strategy! Good job Kareem