LIME service 'not all bad'- Tim R. Ringsdore
He said this would come as part of the ongoing investments, including the stake that Liberty should eventually take in the corporation.
The investments will also see LIME BVI rebranded as Flow sometime early next year. “This is actually in discussions at the moment between Liberty and Cable & Wireless but as to what that would mean I think this is a positive move forward for the organisation because Liberty is a huge company who provides television services on a global scale. They own brands such as the Virgin Media brand in the UK and you know they are very experienced in supporting local communities such as this to provide some of the latest technology and the latest content for customers,” he said.
Ringsdore said the company will be upgrading its flagship stores in Road Town and Virgin Gorda.
“It’s very early days in the announcement of this but I think of this will be a huge boost not just the VI but for the Caribbean as a whole in terms of investments and new exciting video television content.”
How much $$ has LIME invested in VI?
Asked just how much LIME BVI has invested in the territory so far, he didn’t give an exact figure, save to say the investment continues.
“I don’t have the exact the numbers with me. I’m just trying to understand exactly where we are with that but the investment continues.”
Ringsdore said LIME BVI has spent in the region of seven million dollars last year and is continuing to make investments.
“We’re actually working quite heavily on the network at this moment. Some people may have seen that we replace some of the cables around the town area and this is all part of that continued improvement... replacing old copper to ensure that we provide the best service possible.”
LIME service 'not all bad'
The new CEO said he is working with LIME BVI’s engineering team to drive the efforts at improving the network forward.
“I’ve been listening to our customers over the past few weeks I’ve been here. I’ve been in our shops listening to what customers had to say and hearing directly the comments that they are making about our network. It’s not all bad...some customers are very happy with our service.”
He said the problems that customers experience both originate from old equipment that needs to be phased out and also from faulty wiring in homes.
“There is always a combination of issues to deal with when you are looking at faults. It’s not just in our networking. It could actually be in the home as well,” said Ringsdore.
The LIME BVI CEO said that while with higher bandwidth comes higher costs, the company will be developing packages to fit the customer.
“It’s like electricity or water. You have to pay for what you use. But hopefully we will have some very attractive packages,” he said.
As part of the restructuring and rebranding, LIME BVI has parted ways with former CEO Sean L. Auguste, former Head of Business Sales and Services Ken Guiste and former Marketing Manager and Head of Corporate Communications Kareem-Nelson Hull.
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