‘LIME mobile app gives users control’ – Corey Feldstein
Speaking with Virgin Islands News Online yesterday January 29, 2015, Corey Feldstein – LIME’s Head of Regional Product Management – Mobile, said this is about control and allowing customers to get the service the way they want to.
"Nobody wants to stand in line or call an 800 number to wait half an hour [or be put] on hold to speak to a rep," he said.
Feldstein said the app will allow customers to manage their accounts on their own time. "It allows them to integrate managing their account into their own lifestyle," he said.
“The main features [of the app] are top up, of course. It will show their balances, it will show when they are getting to the end of their balances. It will allow them to buy more services,” he said.
“So we sell ‘add-ons’ where if you buy a gigabyte of data you get a much better value. This app will allow you to go in when you’re getting towards the end of your data and choose based on how much money you have in your account, what value you want to get. So the customer now has control. They can now take advantage of the discount Lime offers and they can do it from their phone any day, any time and without being charged for data services,” he said.
“Once you are in our app and using our app we don’t charge you for the data for using our app,” said Feldstein.
He explained that unlike other service providers whose customer care app favours one platform over the other, the LIME app will work with both Android and Apple phones.
“We don’t believe you should be discriminated against because of the type of phone you have. Both platforms are equally strong as far as the app is concerned and as the authorised Apple provider this is an advantage we bring to you first,” he said.
He said that with the app, prepaid customers can go in and see for the last 24 hours what calls they made, how long they were, what text messages they sent, who they were sent to and how much they were charged for all of this. It will show whether it was part of an add on, or whether they were charged per minute, per second, it will show the exact amount of charge for that call. Are you really sure what you’re being charged? With LIME, you can go in and see and be really sure,” he said.
Another feature of the app is that both prepaid and post-paid customers can monitor their data usage. “If they want to see how much data they have used, how much they have left, if they are charged for overage, they can go in the app and in real time it will show as of right then how much they have used,” said Feldstein.
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