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Harneys rebrand takes top honour at 'Transform Awards'

November 29th, 2018 | Tags: Transform Awards Harneys Susanna H. Potter
The firm in a subsequent public statement dated, November 28, 2018, noted Director of Marketing, Ms Susanna H. Potter's remarks, “our bold new brand reflects the energy and attitude that sets Harneys apart from our competitors. We are incredibly proud to have received this recognition.” Photo: Harneys
HONG KONG, Asia, Pacific - The Virgin Islands’ (VI) own ‘Harneys’ took the top honour for successful rebranding at the 2018 'Transform Awards Asia-Pacific,' held in Hong Kong on November, 20, 2018, last.

Harneys and its creative agency, the Living Group, took the night’s ‘Grand Prix’ award, plus gold trophies in three categories: best brand development to reflect changed mission/values/positioning; best rebrand of a digital property; and best visual identity from the professional services sector.

In addition, the firm won silver positions for best use of a visual property and best implementation of brand development.

The firm in a subsequent public statement dated, November 28, 2018, noted Director of Marketing, Ms Susanna H. Potter's remarks, “our bold new brand reflects the energy and attitude that sets Harneys apart from our competitors. We are incredibly proud to have received this recognition.”

In announcing the winners, Transform noted stated: “The Grand Prix winner Harneys put repositioning at the core of its brand update. Using a digital platform as the basis for a shift in positioning, the law firm was better able to represent itself to its key audiences.” Harneys launched its new brand in April 2018.

6 Responses to “Harneys rebrand takes top honour at 'Transform Awards'”

  • A man (29/11/2018, 23:40) Like (4) Dislike (6) Reply
    Well done Harneys!

    As the firm implodes at least you have won a branding award. That said, I hope Harneys complied with all child labour laws when designing its new brand.
    • Hot to trot (30/11/2018, 15:45) Like (1) Dislike (2) Reply
      Hmm, a new brand based on a toolkit - suggests a form of tools!
  • 66 (30/11/2018, 00:36) Like (12) Dislike (2) Reply
    Mrs Potter you are such of a wonderful lady keep the good work up
  • HRG (30/11/2018, 09:18) Like (7) Dislike (2) Reply
    Congrats to my former place of employ. You've always been a leader and ready to embrace innovation and change.
  • wow (30/11/2018, 10:17) Like (6) Dislike (0) Reply
    Congrats Sue
  • RP (30/11/2018, 10:44) Like (6) Dislike (11) Reply
    With Sheila out of the way and Colin in charge, Harney will always soar. He is such a wonderful person to work for.


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