Harneys rebrand takes top honour at 'Transform Awards'
Harneys and its creative agency, the Living Group, took the night’s ‘Grand Prix’ award, plus gold trophies in three categories: best brand development to reflect changed mission/values/positioning; best rebrand of a digital property; and best visual identity from the professional services sector.
In addition, the firm won silver positions for best use of a visual property and best implementation of brand development.
The firm in a subsequent public statement dated, November 28, 2018, noted Director of Marketing, Ms Susanna H. Potter's remarks, “our bold new brand reflects the energy and attitude that sets Harneys apart from our competitors. We are incredibly proud to have received this recognition.”
In announcing the winners, Transform noted stated: “The Grand Prix winner Harneys put repositioning at the core of its brand update. Using a digital platform as the basis for a shift in positioning, the law firm was better able to represent itself to its key audiences.” Harneys launched its new brand in April 2018.
6 Responses to “Harneys rebrand takes top honour at 'Transform Awards'”
As the firm implodes at least you have won a branding award. That said, I hope Harneys complied with all child labour laws when designing its new brand.