EXCLUSIVE: Tréfle Designs massive sale paves way for 2015 brand
It is the sale that sees persons paying just a small price for her piece, which in most cases amounts to a discount of as much as 80%. Even better it opens the way for restocking, not with the same designs necessarily but with her much anticipated 2015 designs. Ever heard of Atacama?
With the expansion of the company which sees her getting into resort wear and kids line, the collection for this year, 2015 that is all set to be released in a few months is called “The Atacama”.
Though it is a really dry desert, it actually snows in the Atacama Desert and blossoms flowers. How interesting for a desert and even more special for a Caribbean designer’s swimwear collection – awesome. “So the colours of the flowers are going to be part of the collection and the whole contradictory contrasting aspect behind that – cold yet it’s a dry desert so it would be hot and its blooming flowers yet you would think it wouldn’t have any life there in the desert… the whole contrast is quite amazing to me,” said Ms Kristin C. Frazer.
“Atacama is the driest desert in the world which is located in South America but I called the collection Atacama because I would like to rebrand, have a rebirth, revive the brand and just take it to another level. It’s a new beginning to me,” Ms Frazer explained as she added that it’s not so much of a fresh start but a re-love for her passion and why she started designing and specifically choosing swimwear.
Unlike what she would have done in the past, this year has taken on a new dimension where she is working closely with locals in every way possible. “I’ve always tried to work with them in the past but I have never worked directly with them in the collection,” she explained,
The prints that she has decided to go with this year she designed it and then had a local artist design another one of the prints. “So that’s really, really fun and he painted it for me and then I had it engineered onto the fabric.”
According to Ms Frazer, the 2015 collections are going to be very colourful despite the fact that currently she is fixed on just two prints with a possibility of throwing in a third. “They are very colourful and pretty much match with every solid colour one could think about.”
The collection will comprise of swimwear for women, little girls, boys and men. “Believe it or not I am trying to bring out the new line for men and the boys. It’s going to be two or three styles for men and two or three styles for boys. It’s an intro to men and that pretty much complete for the family circle.”
What about that little aspect that adds a little twist to the newly expected collection? “I’ll have a limited edition luxury leather handbag called ‘the Reyna’. It is going to be a very limited amount and its going to be done by hand by
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